MKTG 415 - Business-to-Business Marketing

3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

Emphasis on the marketing of goods and services to manufacturers, intermediaries, other commercial enterprises, governments, and other non-profit institutions for resale to industrial customers or for use in goods and services they produce.

Prereq: MKTG 345 with a “C” or better.
Rstr: 2.0 GPA