Mar 28, 2024  
2017-2018 Undergraduate and Graduate Academic Catalog 
    
2017-2018 Undergraduate and Graduate Academic Catalog [ARCHIVED CATALOG]

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CMCN 545 - Advertising


3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

Theories, processes, and effects of advertising as a complex social and cultural phenomenon. Advertising as a key component of integrated communication; uses and effects of new communication media.

Prereq: CMCN 504 - Graduate Research  
Coreq: CMCN 505 - Communication Research Design and Analysis  or permission of instructor



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