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May 19, 2024
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MKTG 555 - Consumer Behavior 3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.
Introduces the concepts developed in economics, psychology, sociology, and anthropology and their relationship to consumer behavior. Emphasis is placed on relating behavioral concepts to the marketing mix development.
Rstr: Admission to MBA program or permission of MBA Director required.
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