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May 17, 2024
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MKTG 570 - Multinational Marketing Management 3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.
Theoretical and empirical materials on multinational marketing, including nature and justification of international trade, analysis of environments faced by multinational firms and formulation of multinational marketing strategy.
Rstr: Admission to MBA program or permission of MBA Director required.
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