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Apr 27, 2024
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CMCN 435G - Media Planning & Account Service 3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.
Strategic media relations, planning and advertising media buying, account management and service; develops analytical skills; applies advertising research to professional practice and evaluates media related to markets and publics.
Prereq: CMCN 220 or permission of instructor.
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