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May 20, 2024
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MKTG 355 - Consumer Behavior 3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.
Human behavior relative to consumer decision making including social and psychological theories of human behavior and theories/Models of communication. Students will apply consumer insights in the development of an effective marketing mix.
Pre/Coreq: MKTG 345 with a grade of “C” or better
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