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May 20, 2024
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MKTG 480 - Marketing Management 3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.
Problem areas confronting marketing executives and the administrative practices, strategies, and policies commonly used in dealing with the problems.
Prereq: MKTG 375 with a grade of “C” or better and a minimum of 12 hours of marketing courses each with a grade of “C” or better Rstr: Marketing majors in last 18 hours of course work.
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