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Apr 27, 2024
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CMCN 535 - Advertising 3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.
Theories, processes, and effects of advertising as a complex social and cultural phenomenon. Advertising as a key component of integrated communication; uses and effects of new communication media.
Prereq: CMCN 504 or permission of instructor.
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