Mar 28, 2024  
2014-2015 Undergraduate and Graduate Academic Catalog 
    
2014-2015 Undergraduate and Graduate Academic Catalog [ARCHIVED CATALOG]

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MKTG 345 - Principles of Marketing


3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

Emphasis on the identification of target markets and the development and implementation of marketing strategies related to products, channels of distribution, promotion, and pricing.



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