Department of Marketing and Hospitality

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Undergraduate Degree Requirements

Marketing

The Marketing curriculum prepares students for careers in a variety of facets of marketing including sales, sales management, advertising, retailing, and more. The curriculum is designed to teach students to understand, measure, and satisfy buyer needs for products and services. It focuses on the skills to develop and maintain successful relationships with individual consumers and industrial or organizational customers by planning, implementing, and controlling marketing activities. Specialized topics of study, such as international, industrial, and services marketing, give students exposure to the unique challenges facing marketing managers. Students interested in Fashion Merchandising and Retailing may take a specially designed block of Marketing courses. See the Marketing Department office for details.

Hospitality Management

The Hospitality Management curriculum includes coursework in the various areas of travel and tourism, which include foodservice operations, lodging facilities, entertainment, attractions, conventions, transportation and tourism services. It provides students with a technical foundation as well as hands‐on management experience in all aspects of the industry, including experiences provided in the department’s on-campus restaurant and our association with an on-campus hotel. Students are required to complete 1,000 hours of work and an internship in the industry prior to completing their degree program. Graduates are qualified to work as managers or supervisors in the vast array of opportunities within the hospitality industry - hotels restaurants and tourism.

Programs

• Hospitality Management, B.S.B.A.
• Marketing, B.S.B.A.

• Hospitality Management Minor
• Legal Studies Minor
• Marketing Minor

Return to: The B.I. Moody III College of Business Administration Departments and Degree Programs