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    University of Louisiana Lafayette
   
 
  Nov 21, 2017
 
 
    
2017-2018 Undergraduate and Graduate Academic Catalog

Mass Communication, B.A., Advertising Concentration


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CIP Code: H962 (090403-01)
Total Credit Hours: 124
Degree Awarded: Bachelor of Arts
Career Opportunities: Media Advertising - Ad copy writer, advertising production specialist, media planner, account executive, creative director.

 

General Education Core Curriculum


Core Curriculum  

Freshman Year


Required Courses


Electives


Modern Language (7 Credits)


Choose a Modern Language with advisor approval; all courses in one foreign language.

  • MODL 101 4 Credits.
  • MODL 102 3 Credits.

Natural Sciences (6 Credits)


Choose from both biological (BIOL) and physical (CHEM, PHYS, GEOL) science. Two courses (6 hours) must be within the same science. ENVS 150 - Plant Science may be taken as a BIOL science if two courses (6 hours) are chosen from physical sciences.

Total: 31-36 Credits


Sophomore Year


Electives


Modern Language (6 Credits)


Choose a Modern Language with advisor approval; all courses in one foreign language.

  • MODL 201 3 Credits.
     
  • MODL 202 3 Credits. or
  • MODL 203 3 Credits.

Social/Behavioral Sciences (3 Credits)


An ENGL minor is recommended for those who want a career in copywriting; a Business minor is recommended for those who want a career in account services. To complete a Business minor without taking additional courses, choose ECON for the BHSC electives, as ECON is considered both a behavioral science and a business discipline. Business minors should include several MKTG courses.

Natural Sciences (3 Credits)


Choose from both biological (BIOL) and physical (CHEM, PHYS, GEOL) science. Two courses (6 hours) must be within the same science. ENVS 150 - Plant Science may be taken as a BIOL science if two courses (6 hours) are chosen from physical sciences.

Total: 33 Credits


Junior Year


Electives


Elective (minor) 6 credits


An ENGL minor is recommended for those who want a career in copywriting; a Business minor is recommended for those who want a career in account services. To complete a Business minor without taking additional courses, choose ECON for the BHSC electives, as ECON is considered both a behavioral science and a business discipline. Business minors should include several MKTG courses.

Social/Behavioral Sciences (3 Credits)


An ENGL minor is recommended for those who want a career in copywriting; a Business minor is recommended for those who want a career in account services. To complete a Business minor without taking additional courses, choose ECON for the BHSC electives, as ECON is considered both a behavioral science and a business discipline. Business minors should include several MKTG courses.

Total: 30 Credits


Senior Year


Electives


Communication (3 Credits)


Choose from:

Fine Arts (3 Credits)


Choose from the General Education Core  list of Fine Arts courses.

Humanities (6 credits)


Choose from ENGL, HIST, HUMN, MODL or PHIL.

Minor (6 Credits)


An ENGL minor is recommended for those who want a career in copywriting; a Business minor is recommended for those who want a career in account services. To complete a Business minor without taking additional courses, choose ECON for the BHSC electives, as ECON is considered both a behavioral science and a business discipline. Business minors should include several MKTG courses.

Total: 30 Credits


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