Apr 24, 2024  
2015-2016 Undergraduate and Graduate Academic Catalog 
    
2015-2016 Undergraduate and Graduate Academic Catalog [ARCHIVED CATALOG]

Mass Communication, B.A., Advertising Concentration


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CIP Code: H962 (090403-01)
Total Credit Hours: 124
Degree Awarded: Bachelor of Arts
Career Opportunities: Media Advertising - Ad copy writer, advertising production specialist, media planner, account executive, creative director.

 

Freshman Year


Required Courses


Electives


MODL (7 Credits)


Select a Modern Language with advisor approval; all courses in one foreign language.

  • MODL 101 4 Credits.
  • MODL 102 3 Credits.

SCI (6 Credits)


Choose three science electives; two must be from the same science; at least one must be from both the biological sciences (BIOL, ENVS 150 ) and from the physical sciences (PHYS, CHEM, GEOL).

Total: 31-36 Credits


Sophomore Year


Electives


MODL (6 Credits)


Select a Modern Language with advisor approval; all courses in one foreign language.

  • MODL 201 3 Credits.
     
  • MODL 202 3 Credits. or
  • MODL 203 3 Credits.

BHSC (3 Credits)


An ENGL minor is recommended for those who want a career in copywriting; a Business minor is recommended for those who want a career in account services. To complete a Business minor without taking additional courses, choose ECON for the BHSC electives, as ECON is considered both a behavioral science and a business discipline. Business minors should include several MKTG courses.

SCI (3 Credits)


Choose three science electives; two must be from the same science; at least one must be from both the biological sciences (BIOL, ENVS 150 ) and from the physical sciences (PHYS, CHEM, GEOL)

Total: 33 Credits


Junior Year


Electives


Elective (minor) 6 credits


An ENGL minor is recommended for those who want a career in copywriting; a Business minor is recommended for those who want a career in account services. To complete a Business minor without taking additional courses, choose ECON for the BHSC electives, as ECON is considered both a behavioral science and a business discipline. Business minors should include several MKTG courses.

BHSC (3 credits)


An ENGL minor is recommended for those who want a career in copywriting; a Business minor is recommended for those who want a career in account services. To complete a Business minor without taking additional courses, choose ECON for the BHSC electives, as ECON is considered both a behavioral science and a business discipline. Business minors should include several MKTG courses.

Total: 30 Credits


Senior Year


Electives


CMCN (3 Credits)


Recommended:

ARTS (3 Credits)


HUMN (6 credits)


May be ENGL, HIST, HUMN, MODL or PHIL.

Minor (6 Credits)


An ENGL minor is recommended for those who want a career in copywriting; a Business minor is recommended for those who want a career in account services. To complete a Business minor without taking additional courses, choose ECON for the BHSC electives, as ECON is considered both a behavioral science and a business discipline. Business minors should include several MKTG courses.

Total: 30 Credits


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