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    University of Louisiana Lafayette
   
 
  Oct 18, 2017
 
 
    
2016-2017 Undergraduate and Graduate Academic Catalog

Mass Communication, B.A., Advertising Concentration


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CIP Code: H962 (090403-01)
Total Credit Hours: 124
Degree Awarded: Bachelor of Arts
Career Opportunities: Media Advertising - Ad copy writer, advertising production specialist, media planner, account executive, creative director.

 

Freshman Year


Required Courses


Electives


MODL (7 Credits)


Select a Modern Language with advisor approval; all courses in one foreign language.

  • MODL 101 4 Credits.
  • MODL 102 3 Credits.

SCI (6 Credits)


Choose three science electives; two must be from the same science; at least one must be from both the biological sciences (BIOL, ENVS 150 ) and from the physical sciences (PHYS, CHEM, GEOL, ENVS).

Total: 31-36 Credits


Sophomore Year


Electives


MODL (6 Credits)


Select a Modern Language with advisor approval; all courses in one foreign language.

  • MODL 201 3 Credits.
     
  • MODL 202 3 Credits. or
  • MODL 203 3 Credits.

LIT (3 Credits)


Choose in consultation with academic advisor.

BHSC (3 Credits)


An ENGL minor is recommended for those who want a career in copywriting; a Business minor is recommended for those who want a career in account services. To complete a Business minor without taking additional courses, choose ECON for the BHSC electives, as ECON is considered both a behavioral science and a business discipline. Business minors should include several MKTG courses.

SCI (3 Credits)


Choose three science electives; two must be from the same science; at least one must be from both the biological sciences (BIOL, ENVS 150 ) and from the physical sciences (PHYS, CHEM, GEOL, ENVS).

Total: 33 Credits


Junior Year


Electives


Minor Elective (6 credits)


Minors are available primarily in ENGL, HIST, MODL or a single BHSC if both required general ed. BHSC electives are selected from the same subject. Minors in other areas require a minimum of 18 credit hours.

BHSC (3 credits)


An ENGL minor is recommended for those who want a career in copywriting; a Business minor is recommended for those who want a career in account services. To complete a Business minor without taking additional courses, choose ECON for the BHSC electives, as ECON is considered both a behavioral science and a business discipline.

Total: 30 Credits


Senior Year


Electives


CMCN (3 Credits)


Choose from any CMCN course (excluding CMCN 100 ).

ARTS (3 Credits)


HUMN (6 credits)


May be ENGL, HIST, HUMN, MODL or PHIL.

Minor (6 Credits)


Minors are available primarily in ENGL, HIST, MODL or a single BHSC if both required general ed. BHSC electives are selected from the same subject. Minors in other areas require a minimum of 18 credit hours.

Total: 30 Credits


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