MKTG 480 - Marketing Management

3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

Problem areas confronting marketing executives and the administrative practices, strategies, and policies commonly used in dealing with the problems.

Prereq: MKTG 375 with a minimum grade of “C” and a minimum of 12 hours of marketing courses each with a minimum grade of “C”.
Rstr: Marketing majors in last 18 hours of course work.