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Sep 07, 2024
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CMCN 330 - Principles of Advertising 3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.
Introduces the fields, structures and activities within advertising; deals with the economic needs for and impacts of advertising; discusses strategic planning, including formative research, Management by Objectives and evaluation research; and examines concepts, strategies and techniques employed in creative processes and media selection.
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