CMCN 475(G) - Communication Research

3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

Methodologies, techniques, and research designs used in mass media, advertising, and public relations; management utilization of formative, informational, and evaluative research to support decision making.

Prereq: STAT 214.
Formerly CMCN 405(G).