MKTG 345 - Principles of Marketing

3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

Emphasis on the identification of target markets and the development and implementation of marketing strategies related to products, channels of distribution, promotion, and pricing.

LCCN: CMKT 3003
Rstr: 2.0 GPA, minimum of 30 hours