CMCN 330 - Advertising Strategy & Practice

3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

Examines advertising history, theory, ethics and professional fields, strategies, and techniques including digital, social and traditional media forms, discusses strategic planning, formative and evaluation research, creative processes and media relations/selection.

Prereq: CMCN 220 or permission of instructor.