Apr 19, 2024  
2019-2020 Undergraduate and Graduate Academic Catalog 
    
2019-2020 Undergraduate and Graduate Academic Catalog [ARCHIVED CATALOG]

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MKTG 345 - Principles of Marketing


3 Credit Hour(s) 3 Lecture Hour(s) 0 Lab Hour(s)

Emphasis on the identification of target markets and the development and implementation of marketing strategies related to products, channels of distribution, promotion, and pricing.

LCCN: CMKT 3003
Rstr: 30 hours



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