Apr 25, 2024  
2020-2021 Undergraduate and Graduate Academic Catalog 
    
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2020-2021 Undergraduate and Graduate Academic Catalog [ARCHIVED CATALOG]

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MKTG 345 - Principles of Marketing

3 Credit Hour(s)
3 Lecture Hour(s) 0 Lab Hour(s)
Emphasis on the identification of target markets and the development and implementation of marketing strategies related to products, channels of distribution, promotion, and pricing.

LCCN: CMKT 3003
Rstr: 30 hours


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