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Nov 23, 2024
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CMCN 330 - Advertising Strategy & Practice Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
General Education Curriculum: Communication
Examines advertising history, theory, ethics and professional fields, strategies, and techniques including digital, social and traditional media forms, discusses strategic planning, formative and evaluation research, creative processes and media relations/selection.
Prerequisite(s): CMCN 220 or permission of instructor.
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