Jan 02, 2025  
2022-2023 Undergraduate and Graduate Catalog 
    
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2022-2023 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

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MKTG 524 - Marketing Management

Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Provides guidelines for developing marketing plans and programs while emphasizing the application of marketing concepts, tools, and decision making processes.

Restriction(s): Admission to MBA program or permission of MBA Director required


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