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Apr 19, 2025
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HMGT 433 - Tourism and Hospitality Marketing Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
Examination of the marketing process as applied to hospitality and tourism management organizations. The role of marketing as part of a tourism and hospitality organization’s strategic plans and the design and delivery of marketing components for a hospitality business based on customer services to achieve guest satisfaction and competitive distinctiveness.
Restriction(s): Completion of 60 credit hours.
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