Oct 06, 2024  
2024-2025 Undergraduate and Graduate Catalog 
    
2024-2025 Undergraduate and Graduate Catalog
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MKTG 345 - Principles of Marketing

Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0
LCCN: CMKT 3003

Emphasis on the identification of target markets and the development and implementation of marketing strategies related to products, channels of distribution, promotion, and pricing.

Restriction(s): 30 hours

MAX number of credit hours applicable to degree: 3



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