MKTG 355 - Consumer Behavior

Credit Hours: 3
Lecture Contact Hours: 3 Lab Contact Hours: 0

Human behavior relative to consumer decision making including social and psychological theories of human behavior and theories/Models of communication. Students will apply consumer insights in the development of an effective marketing mix.

Pre/Corequisite(s): MKTG 345 with a grade of “C” or better

MAX number of credit hours applicable to degree: 3