Dec 04, 2024  
2014-2015 Undergraduate and Graduate Academic Catalog 
    
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2014-2015 Undergraduate and Graduate Academic Catalog [ARCHIVED CATALOG]

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CMCN 330 - Principles of Advertising

3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

Introduces the fields, structures and activities within advertising; deals with the economic needs for and impacts of advertising; discusses strategic planning, including formative research, Management by Objectives and evaluation research; and examines concepts, strategies and techniques employed in creative processes and media selection.


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