CMCN 340 - Advertising Creative Strategy I

3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

Principles of creativity, strategy, copy writing and visualization in advertising; copy and script writing for print and electronic media; basic visualization for print media ads and electronic media storyboards.

Prereq: CMCN 212, CMCN 330, or permission of the instructor required.