Apr 19, 2024  
2014-2015 Undergraduate and Graduate Academic Catalog 
    
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2014-2015 Undergraduate and Graduate Academic Catalog [ARCHIVED CATALOG]

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CMCN 437(G) - Advertising Campaigns

3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

Capstone course. Community client projects, creative and managerial frameworks, copy platforms, positioning and media strategy, media mix, control, budgeting, evaluation, client interaction and presentations. Portfolio validation required for completion.

Prereq: CMCN 341 , CMCN 342 , and CMCN 435(G) .
Rstr: If prerequisites not met permission of instructor required.


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