Apr 29, 2024  
2014-2015 Undergraduate and Graduate Academic Catalog 
    
Catalog Navigation
  Catalog Home
  About the University
  Undergraduate & Graduate Degrees
  Colleges & Curriculum Pages
  Course Descriptions
  Undergraduate Studies
  Graduate School
  Policies
  Programs & Services
  My Catalog
HELP
2014-2015 Undergraduate and Graduate Academic Catalog [ARCHIVED CATALOG]

Add to Catalog (opens a new window)

MKTG 355 - Consumer Behavior

3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

Human behavior relative to consumer decision making including social and psychological theories of human behavior and theories/Models of communication. Students will apply consumer insights in the development of an effective marketing mix.

Prereq: For non-business majors MKTG 260  with minimum grade of “C”.
Pre/Coreq: For business majors MKTG 345  with a minimum grade of “C”


Add to Catalog (opens a new window)