Dec 12, 2024  
2014-2015 Undergraduate and Graduate Academic Catalog 
    
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2014-2015 Undergraduate and Graduate Academic Catalog [ARCHIVED CATALOG]

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MKTG 355 - Consumer Behavior

3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

Human behavior relative to consumer decision making including social and psychological theories of human behavior and theories/Models of communication. Students will apply consumer insights in the development of an effective marketing mix.

Prereq: For non-business majors MKTG 260  with minimum grade of “C”.
Pre/Coreq: For business majors MKTG 345  with a minimum grade of “C”


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