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May 11, 2024
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MKTG 380 - Promotional Strategy and Management 3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.
Integrated marketing communication theories and methods applied in the design of a comprehensive marketing communication campaign.
Prereq: MKTG 260 with minimum grade of “C” or MKTG 345 with a minimum grade of “C”.
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