Oct 14, 2019  
2014-2015 Undergraduate and Graduate Academic Catalog 
    
2014-2015 Undergraduate and Graduate Academic Catalog [ARCHIVED CATALOG]

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CMCN 545 - Advertising


3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

Theories, processes, and effects of advertsing as a complex social and cultural phenomenon. Advertising as a key component of integrated communication; uses and effects of new communication media.

Prereq: CMCN 500 - Graduate Research  
Coreq: CMCN 580 - Communication Research Design and Analysis  or permission of instructor.



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