MKTG 345 - Principles of Marketing

3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

Emphasis on the identification of target markets and the development and implementation of marketing strategies related to products, channels of distribution, promotion, and pricing.

Prereq: Minimum of 30 hours and a minimum GPA of 2.0.
LCCN: CMKT 3003