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May 20, 2024
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MKTG 560 - Health Care Marketing
3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.
Management of the interface between the health care provider and its external environment. Formation of marketing strategy, policies and practices that guide the promotion, positioning, and policies on systems, institutional or departmental levels. Specific marketing concepts and tools with an understanding of the variety of marketing applications to the administration of health delivery.
Rstr: Admission to MBA program or permission of MBA Director required.
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