Department of Marketing

Undergraduate Degree Requirements

Marketing

The Marketing curriculum prepares students for careers in a variety of facets of marketing including sales, sales management, advertising, retailing, and more. The curriculum is designed to teach students to understand, measure, and satisfy buyer needs for products and services. It focuses on the skills to develop and maintain successful relationships with individual consumers and industrial or organizational customers by planning, implementing, and controlling marketing activities. Specialized topics of study, such as international, industrial, and services marketing, give students exposure to the unique challenges facing marketing managers. Students interested in Fashion Merchandising and Retailing may take a specially designed block of Marketing courses. See the Marketing Department office for details.

Programs

• Marketing, B.S.B.A.
• Marketing, B.S.B.A., Business Analytics Concentration
• Marketing, B.S.B.A., Human Resource Management Concentration
• Marketing, B.S.B.A., International Business Concentration
• Marketing, B.S.B.A., Legal Studies Concentration
• Marketing, B.S.B.A., Professional Sales Concentration

• Marketing Minor
• Professional Sales Minor