Mar 10, 2025  
2013-2015 Undergraduate and Graduate Academic Catalog 
    
2013-2015 Undergraduate and Graduate Academic Catalog [ARCHIVED CATALOG]

Marketing, B.S.B.A.


Return to {$returnto_text} Return to: Undergraduate & Graduate Degrees

CIP Code: 6661 (521401-01)
Total Credit Hours: 120
Degree Awarded: Bachelor of Science in Business Administration
Career Opportunities: Advertising layout management, physical distribution management, purchasing, retail store management, sales training and a solid foundation for small business ownership

Freshman Year


 

Note:


† Students must earn a “C” or better in each major course and each common body of knowledge (CBK) course.

Electives


 

Non-business (3 Credits)


 

HIST (3 Credits)


 

SCI (6 Credits)


Must be selected from both biological (BIOL), and physical (CHEM, GEOL, PHYS) sciences, with two courses within the same science. If student chooses to take only one biological science, RRES 150 may be used.

Total: 31-33 Credits


 

Sophomore Year


 

Note:


† Students must earn a “C” or better in each major course and each common body of knowledge (CBK) course.

Electives


 

Written Communication (3 Credits)


Three hours must be selected from:

SCI (3 Credits)


Must be selected from both biological (BIOL), and physical (CHEM, GEOL, PHYS) sciences, with two courses within the same science. If student chooses to take only one biological science, RRES 150 may be used.

CMCN (3 Credits)


 

Total: 30 Credits


 

Junior Year


 

Note:


† Students must earn a “C” or better in each major course and each common body of knowledge (CBK) course.

Electives


 

LIT (3 Credits)


 

Total: 27 Credits


 

Senior Year


 

Required Courses


 

Electives


 

Business (6 Credits)


300 or 400 level business elective or other elective approved by department head.

Non-business (3 Credits)


 

MKTG (9 Credits) †


Must take at least 3 hours at the 400 level.

ARTS (3 Credits)


Three hours must be selected from MUS, VIAR, DANC, or THEA.

Note:


† Students must earn a “C” or better in each major course and each common body of knowledge (CBK) course.

Total: 32 Credits


 

Return to {$returnto_text} Return to: Undergraduate & Graduate Degrees