Nov 26, 2024  
2018-2019 Undergraduate and Graduate Academic Catalog 
    
2018-2019 Undergraduate and Graduate Academic Catalog [ARCHIVED CATALOG]

Strategic Communication, B.A., Advertising Concentration


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Degree Awarded: Bachelor of Arts
Total Credit Hours: 124
Career Opportunities: Advertising - Ad copy writer, advertising production specialist, media planner, account executive, creative director.

 

General Education Core Curriculum


Core Curriculum 

Freshman Year


Electives


Modern Language (7 Credits)


Choose a Modern Language with advisor approval. All courses must be in one foreign language.

  • MODL 101 4 Credit(s).
  • MODL 102 3 Credits(s).

Natural Sciences (6 Credits)


Choose from the General Education Core  list of Natural Science courses.

Total: 31 Credits


Sophomore Year


Electives


Modern Language (3 Credits)


Choose a Modern Language with advisor approval. All courses must be in one foreign language.

  • MODL 201 3 Credit(s).

English Literature (3 Credits)


Choose from the General Education Core  list of Literature courses.

History (6 Credits)


Choose from the General Education Core  list of History courses.

Social/Behavioral Sciences (3 Credits)


An English minor is recommended for those who want a career in copywriting; a Business minor is recommended for those who want a career in account services. To complete a Business minor without taking additional courses, choose ECON for the Behavioral Science electives as ECON is considered both a Behavioral Science and a business discipline. Business minors should include several Marketing courses.

Natural Sciences (3 Credits)


Choose from the General Education Core  list of Natural Science courses.

Total: 30 Credits


Junior Year


Electives


Minor (6 Credits)


An English minor is recommended for those who want a career in copywriting; a Business minor is recommended for those who want a career in account services. To complete a Business minor without taking additional courses, choose ECON for the Behavioral Science electives as ECON is considered both a Behavioral Science and a business discipline. Business minors should include several Marketing courses.

Social/Behavioral Sciences (3 Credits)


An English minor is recommended for those who want a career in copywriting; a Business minor is recommended for those who want a career in account services. To complete a Business minor without taking additional courses, choose ECON for the Behavioral Science electives as ECON is considered both a Behavioral Science and a business discipline. Business minors should include several Marketing courses.

Total: 30 Credits


Senior Year


Electives


Communication (3 Credits)


Choose in consultation with academic advisor.

Communication (3 Credits)


Choose from the General Education Core  list of Communication courses.

Fine Arts (3 Credits)


Choose from the General Education Core  list of Fine Arts courses.

Humanities (3 Credits)


Choose from ENGL, HIST, HUMN, MODL or PHIL.

General Elective (3 Credits)


Minor (6 Credits)


An English minor is recommended for those who want a career in copywriting; a Business minor is recommended for those who want a career in account services. To complete a Business minor without taking additional courses, choose ECON for the Behavioral Science electives as ECON is considered both a Behavioral Science and a business discipline. Business minors should include several Marketing courses.

Total: 33 Credits


Total: 124 Credits


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