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Nov 26, 2024
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2018-2019 Undergraduate and Graduate Academic Catalog [ARCHIVED CATALOG]
Strategic Communication, B.A., Advertising Concentration
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Return to: Undergraduate & Graduate Degrees
Degree Awarded: |
Bachelor of Arts |
Total Credit Hours: |
124 |
Career Opportunities: |
Advertising - Ad copy writer, advertising production specialist, media planner, account executive, creative director. |
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Modern Language (7 Credits)
Choose a Modern Language with advisor approval. All courses must be in one foreign language.
- MODL 101 4 Credit(s).
- MODL 102 3 Credits(s).
Modern Language (3 Credits)
Choose a Modern Language with advisor approval. All courses must be in one foreign language.
Social/Behavioral Sciences (3 Credits)
An English minor is recommended for those who want a career in copywriting; a Business minor is recommended for those who want a career in account services. To complete a Business minor without taking additional courses, choose ECON for the Behavioral Science electives as ECON is considered both a Behavioral Science and a business discipline. Business minors should include several Marketing courses.
Minor (6 Credits)
An English minor is recommended for those who want a career in copywriting; a Business minor is recommended for those who want a career in account services. To complete a Business minor without taking additional courses, choose ECON for the Behavioral Science electives as ECON is considered both a Behavioral Science and a business discipline. Business minors should include several Marketing courses.
Social/Behavioral Sciences (3 Credits)
An English minor is recommended for those who want a career in copywriting; a Business minor is recommended for those who want a career in account services. To complete a Business minor without taking additional courses, choose ECON for the Behavioral Science electives as ECON is considered both a Behavioral Science and a business discipline. Business minors should include several Marketing courses.
Communication (3 Credits)
Choose in consultation with academic advisor.
Humanities (3 Credits)
Choose from ENGL, HIST, HUMN, MODL or PHIL.
General Elective (3 Credits)
Minor (6 Credits)
An English minor is recommended for those who want a career in copywriting; a Business minor is recommended for those who want a career in account services. To complete a Business minor without taking additional courses, choose ECON for the Behavioral Science electives as ECON is considered both a Behavioral Science and a business discipline. Business minors should include several Marketing courses.
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Return to: Undergraduate & Graduate Degrees
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