Apr 12, 2025

2018-2019 Undergraduate and Graduate Academic Catalog

2018-2019 Undergraduate and Graduate Academic Catalog [ARCHIVED CATALOG]

Strategic Communication, B.A., Public Relations Concentration

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Degree Awarded:	Bachelor of Arts
Total Credit Hours:	124
Career Opportunities:	Fund raising, political strategist, corporate consultant, events manager, tourism promotions.

In order to meet University graduation requirements each student must complete a minimum of 45 semester hours at the 300/400 levels. Students must achieve a “C” or better in ENGL 101 and ENGL 102 and in all CMCN courses. Typing skills of 40 WPM required.

General Education Core Curriculum

Core Curriculum

Freshman Year

Required Courses

UNIV 100 - First Year Seminar 3 Credit(s).
CMCN 170 - Media in the 21st Century 3 Credit(s).
ENGL 101 - Introduction to Academic Writing 3 Credit(s).
ENGL 102 - Writing and Research About Culture 3 Credit(s).
STAT 214 - Elementary Statistics 3 Credit(s).
MATH 103 - Applied College Algebra Fundamentals 3 Credit(s).
or
MATH 105 - Applied College Algebra 3 Credit(s).
or
MATH 102 - Quantitative Reasoning 3 Credit(s).

Electives

Modern Language (7 Credits)

Choose in consultation with academic advisor. All courses must be in the same foreign language.

MODL 101 4 Credit(s).
MODL 102 3 Credit(s).

Natural Sciences (6 Credits)

Choose from the General Education Core list of Natural Science courses.

Total: 31 Credits

Sophomore Year

Required Courses

CMCN 220 - Principles of Strategic Communication 3 Credit(s).
CMCN 335 - Visual Communication I 3 Credit(s).
PHIL 316 - Professional Ethics 3 Credit(s).
MGMT 230 - Fundamentals 3 Credit(s).
or
MGMT 320 - Management of Behavior and Organizations 3 Credit(s).

Electives

Modern Language (3 Credits)

Choose in consultation with academic advisor. All courses must be in the same foreign language.

MODL 201 3 Credit(s).

English Literature (3 Credits)

Choose from the General Education Core list of Literature courses.

History (6 Credits)

Choose from the General Education Core list of History courses.

Natural Sciences (3 Credits)

Choose from the General Education Core list of Natural Science courses.

Social/Behavioral Sciences (3 Credits)

Choose from the General Education Core list of Social/Behavioral courses.

Total: 30 Credits

Junior Year

Required Courses

CMCN 320 - Principles of Public Relations 3 Credit(s).
CMCN 321 - Writing for Public Relations 3 Credit(s).
CMCN 339 - Portfolio Development 3 Credit(s).
CMCN 384 - Communication Theory 3 Credit(s).
CMCN 385 - Communication Law and Ethics 3 Credit(s).
ECON 300 - Fundamentals of Economics 3 Credit(s).
MKTG 345 - Principles of Marketing 3 Credit(s).
MKTG 380 - Promotional Strategy and Management 3 Credit(s).
or
MKTG 355 - Consumer Behavior 3 Credit(s).
ENGL 360 - Advanced Writing 3 Credit(s).
or
ENGL 365 - Technical Writing 3 Credit(s).

Electives

Minor (3 Credits)

Choose course in consultation with advisor.

Total: 30 Credits

Senior Year

Required Courses

CMCN 386 - Communication Research 3 Credit(s).
CMCN 421G - Advanced Public Relations Writing 3 Credit(s).
CMCN 423G - Public Relations Case Studies 3 Credit(s).
CMCN 490G - Internship 3 Credit(s).

Electives

Elective (6 Credits)

Choose from ENGL, HIST, HUMN, MODL, PHIL, ANTH, GEOG, POLS, POLS, PSYC, SOCI, CJUS, or CMCN.

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Strategic Communication, B.A., Public Relations Concentration

General Education Core Curriculum

Freshman Year

Required Courses

Electives

Modern Language (7 Credits)

Natural Sciences (6 Credits)

Total: 31 Credits

Sophomore Year

Required Courses

Electives

Modern Language (3 Credits)

English Literature (3 Credits)

History (6 Credits)

Natural Sciences (3 Credits)

Social/Behavioral Sciences (3 Credits)

Total: 30 Credits

Junior Year

Required Courses

Electives

Minor (3 Credits)

Total: 30 Credits

Senior Year

Required Courses

Electives

Elective (6 Credits)

Minor (3 Credits)

Fine Arts (3 Credits)

Communication (6 Credits)

Total: 27 Credits

Total: 121 Credits

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Strategic Communication, B.A., Public Relations Concentration

General Education Core Curriculum

Freshman Year

Required Courses

Electives

Modern Language (7 Credits)

Natural Sciences (6 Credits)

Total: 31 Credits

Sophomore Year

Required Courses

Electives

Modern Language (3 Credits)

English Literature (3 Credits)

History (6 Credits)

Natural Sciences (3 Credits)

Social/Behavioral Sciences (3 Credits)

Total: 30 Credits

Junior Year

Required Courses

Electives

Minor (3 Credits)

Total: 30 Credits

Senior Year

Required Courses

Electives

Elective (6 Credits)

Minor (3 Credits)

Fine Arts (3 Credits)

Communication (6 Credits)

Total: 27 Credits

Total: 121 Credits