Nov 27, 2024

2021-2022 Undergraduate and Graduate Catalog

2021-2022 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

Strategic Communication, B.A., Public Relations Concentration

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Degree Awarded:	Total Credit Hours:
Bachelor of Arts	124
Career Opportunities:
Fund raising, political strategist, corporate consultant, events manager, tourism promotions.
Note(s):
• A grade of “C” or better in ENGL 101 , ENGL 102 , and in all CMCN courses. Typing skills of 40 WPM required. ¹ Students completing ASL must earn an additional 1 credit hour to meet the degree required 124 credit hours.

Freshman Year (31 credit hours)

UNIV 100 - First Year Seminar Credit Hours: 3
CMCN 170 - Media in the 21st Century Credit Hours: 3
ENGL 101 - Introduction to Academic Writing Credit Hours: 3
ENGL 102 - Writing and Research About Culture Credit Hours: 3
MATH 103 - Applied College Algebra Fundamentals Credit Hours: 3
or MATH 102 - Quantitative Reasoning Credit Hours: 3
or MATH 105 - Applied College Algebra Credit Hours: 3
STAT 214 - Elementary Statistics Credit Hours: 3

Natural Sciences (6 credit hours)

Choose from the General Education Curriculum list of Natural Science courses.

Modern Language (7 credit hours)

Choose from American Sign Language (ASL),¹ Arabic (ARAB), French (FREN), German (GERM) or Spanish (SPAN) in consultation with academic advisor. All MODL course requirements must be completed in a single language.

MODL 101 Credit Hours: 4
MODL 102 Credit Hours: 3

Sophomore Year (33 credit hours)

CMCN 212 - Writing for Communication Credit Hours: 3
CMCN 220 - Principles of Strategic Communication Credit Hours: 3
CMCN 335 - Visual Communication I Credit Hours: 3
MGMT 320 - Management of Behavior and Organizations Credit Hours: 3
PHIL 316 - Professional Ethics Credit Hours: 3

Social/Behavioral Sciences (3 credit hours)

Choose from the General Education Curriculum list of Social/Behavioral courses.

Natural Sciences (3 credit hours)

Choose from the General Education Curriculum list of Natural Science courses.

History (6 credit hours)

Choose from the General Education Curriculum list of History courses.

English Literature (3 credit hours)

Choose from the General Education Curriculum list of Literature courses.

Modern Language (3 credit hours)

MODL 201 Credit Hours: 3

Junior Year (30 credit hours)

CMCN 320 - Principles of Public Relations Credit Hours: 3
CMCN 321 - Writing for Public Relations Credit Hours: 3
CMCN 339 - Portfolio Development Credit Hours: 3
CMCN 385 - Communication Law and Ethics Credit Hours: 3
ECON 300 - Fundamentals of Economics Credit Hours: 3
ENGL 360 - Advanced Writing Credit Hours: 3
or ENGL 365 - Technical Writing Credit Hours: 3
MKTG 345 - Principles of Marketing Credit Hours: 3
MKTG 380 - Integrated Marketing Communications Credit Hours: 3
or MKTG 355 - Consumer Behavior Credit Hours: 3

Minor (3 credit hours)

Choose course in consultation with advisor.

Senior Year (30 credit hours)

CMCN 331 - Strategic Communication Research Credit Hours: 3
CMCN 421G - Advanced Public Relations Writing Credit Hours: 3
CMCN 423G - Public Relations Case Studies Credit Hours: 3
CMCN 449G - Strategic Campaign Management Credit Hours: 3
CMCN 490G - Internship Credit Hours: 3

Communication (6 credit hours)

Choose in consultation with academic advisor.

Fine Arts (3 credit hours)

Choose from the General Education Curriculum list Fine Arts courses.

Minor (3 credit hours)

Choose course in consultation with advisor.

General Elective (6 credit hours)

Choose in consultation with academic advisor.

General Education Core Curriculum

English (6 cr)	Mathematics (6 cr)	Natural Sciences (9 cr)	Social/Behavioral Sci (6 cr)
ENGL 101 ENGL 102	Choose 3 cr from the list below and STAT 214	Choose from the Gen Ed Course List	ECON 300 and Choose 3 cr from the Gen Ed Course List
History (3 cr)	Fine Arts (3 cr)	Communication (3 cr)	Literature (3 cr)
Choose from the Gen Ed Course List	Choose from the Gen Ed Course List	ENGL 360 or ENGL 365	Choose from the Gen Ed Course List

Mathematics: MATH 102 , MATH 103 , or MATH 105

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Strategic Communication, B.A., Public Relations Concentration

Freshman Year (31 credit hours)

Natural Sciences (6 credit hours)

Modern Language (7 credit hours)

Sophomore Year (33 credit hours)

Social/Behavioral Sciences (3 credit hours)

Natural Sciences (3 credit hours)

History (6 credit hours)

English Literature (3 credit hours)

Modern Language (3 credit hours)

Junior Year (30 credit hours)

Minor (3 credit hours)

Senior Year (30 credit hours)

Communication (6 credit hours)

Fine Arts (3 credit hours)

Minor (3 credit hours)

General Elective (6 credit hours)

General Education Core Curriculum

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Strategic Communication, B.A., Public Relations Concentration

Freshman Year (31 credit hours)

Natural Sciences (6 credit hours)

Modern Language (7 credit hours)

Sophomore Year (33 credit hours)

Social/Behavioral Sciences (3 credit hours)

Natural Sciences (3 credit hours)

History (6 credit hours)

English Literature (3 credit hours)

Modern Language (3 credit hours)

Junior Year (30 credit hours)

Minor (3 credit hours)

Senior Year (30 credit hours)

Communication (6 credit hours)

Fine Arts (3 credit hours)

Minor (3 credit hours)

General Elective (6 credit hours)

General Education Core Curriculum