Jun 18, 2024  
2022-2023 Undergraduate and Graduate Catalog 
    
2022-2023 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

Strategic Communication, BA, Advertising Concentration


Degree Awarded:         Total Credit Hours:
Bachelor of Arts        123
Career Opportunities:
Ad copy writer, advertising production specialist, media planner, account executive, creative director.

Modern Language (6 credit hours)


Choose from American Sign Language (ASL), Arabic (ARAB), French (FREN), German (GERM) or Spanish (SPAN) in consultation with academic advisor. All MODL requirements must be completed in a single language.

  • MODL 101 Credit Hours: 3
  • MODL 102 Credit Hours: 3

Natural Sciences (6 credit hours)


Choose from the General Education Curriculum  list of Natural Science courses.

Modern Language (3 credit hours)


Choose from American Sign Language (ASL), Arabic (ARAB), French (FREN), German (GERM) or Spanish (SPAN) in consultation with academic advisor. All MODL requirements must be completed in a single language.

  • MODL 201 Credit Hours: 3

English Literature (3 credit hours)


Choose from the General Education Curriculum  list of Literature courses.

History (6 credit hours)


Choose from the General Education Curriculum  list of History courses.

Social/Behavioral Sciences (3 credit hours)


Choose from the General Education Curriculum  list of Social/Behavioral Science courses.

Natural Sciences (3 credit hours)


Choose from the General Education Curriculum  list of Natural Science courses.

Minor (6 credit hours)


Minors available primarily in ENGL, HIST, MODL, MKTG, or a single BHSC if both required general education BHSC electives are selected from the same subject.

Social/Behavioral Sciences (3 credit hours)


Choose any 300-level or above course from the General Education Curriculum  list of Social/Behavioral Science courses.

Senior Year (33 credit hours)


Communication (6 credit hours)


Choose in consultation with academic advisor.

Fine Arts (3 credit hours)


Choose from the General Education Curriculum  list of Fine Arts courses.

General Elective (6 credit hours)


Choose in consultation with academic advisor.

Minor (6 credit hours)


Minors available primarily in ENGL, HIST, MODL, MKTG, or a single BHSC if both required general education BHSC electives are selected from the same subject.

General Education Curriculum


English
(6 cr)
Mathematics
(6 cr)
Natural Sciences
(9 cr)
Social/Behavioral Sci
(6 cr)
ENGL 101 
ENGL 102  
STAT 214 
and
Choose 3 cr from the list below
Choose from the
Gen Ed Course List  
Choose from the
Gen Ed Course List  
History
(3 cr)
Fine Arts
(3 cr)
Communication
(3 cr)
Literature
(3 cr)
Choose from the
Gen Ed Course List  
Choose from the
Gen Ed Course List  
CMCN 212   Choose from the
Gen Ed Course List  
 
Mathematics: MATH 102 , MATH 103 , or MATH 105