Dec 04, 2024

2022-2023 Undergraduate and Graduate Catalog

2022-2023 Undergraduate and Graduate Catalog [ARCHIVED CATALOG]

Marketing, BSBA, Business Analytics Concentration

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Degree Awarded:	Total Credit Hours:
Bachelor of Science in Business Administration	120
Career Opportunities:
Advertising layout management, physical distribution management, purchasing, retail store management, sales training and a solid foundation for small business ownership
Note(s):
¹ Students must earn a grade of “C” or better. ² Should be taken in the last semester.

Freshman Year (33 credit hours)

UNIV 100 - First Year Seminar Credit Hours: 3
ACCT 201 - Introduction to Financial Accounting Credit Hours: 3 ¹
ECON 201 - Principles of Macroeconomics Credit Hours: 3 ¹
ENGL 101 - Introduction to Academic Writing Credit Hours: 3 ¹
ENGL 102 - Writing and Research About Culture Credit Hours: 3 ¹
INFX 205 - Information Technology and Data Applications Credit Hours: 3 ¹
MATH 103 - Applied College Algebra Fundamentals Credit Hours: 3 ¹
and MATH 104 - Applied College Algebra Fundamentals Practicum Credit Hours: 2
or MATH 105 - Applied College Algebra Credit Hours: 3 ¹

Fine Arts (3 credit hours)

Choose from the General Education Curriculum list of Fine Arts courses.

History (3 credit hours)

Choose from the General Education Curriculum list of History courses.

Natural Sciences (6 credit hours)

Choose from the General Education Curriculum list of Natural Science courses.

Sophomore Year (30 credit hours)

ACCT 202 - Introduction to Managerial Accounting Credit Hours: 3 ¹
ECON 202 - Principles of Microeconomics Credit Hours: 3 ¹
MATH 250 - Survey of Calculus Credit Hours: 3
MKTG 345 - Principles of Marketing Credit Hours: 3 ¹
PHIL 316 - Professional Ethics Credit Hours: 3 ¹
or MGMT 401 - Ethical Decision Making Credit Hours: 3 ¹
QMET 251 - Fundamentals of Business Statistics Credit Hours: 3 ¹

Written Communication (3 credit hours)

ENGL 357 - Advanced Writing in Business Credit Hours: 3
ENGL 360 - Advanced Writing Credit Hours: 3
ENGL 365 - Technical Writing Credit Hours: 3
MGMT 304 - Business and Professional Writing Credit Hours: 3

Social/Behavioral Sciences (3 credit hours)

Choose from the General Education Curriculum list of Social/Behavioral Science courses.

Natural Sciences (3 credit hours)

Choose from the General Education Curriculum list of Natural Science courses.

Communication (3 credit hours)

Choose from the General Education Curriculum list of Communication courses.

Junior Year (27 credit hours)

BSAT 382 - Operations Management Credit Hours: 3 ¹
FNAN 300 - Business Finance Credit Hours: 3 ¹
MGMT 303 - Information Systems Credit Hours: 3 ¹
MGMT 320 - Management of Behavior and Organizations Credit Hours: 3 ¹
MKTG 355 - Consumer Behavior Credit Hours: 3 ¹
MKTG 375 - Marketing Research Credit Hours: 3 ¹
MKTG 470 - International Marketing Credit Hours: 3 ¹
QMET 352 - Advanced Business Statistics Credit Hours: 3

English Literature (3 credit hours)

Choose from the General Education Curriculum list of Literature courses.

Senior Year (30 credit hours)

BLAW 310 - The Legal Environment of Business Credit Hours: 3 ¹
INFX 330 - Information Management Credit Hours: 3
MGMT 490 - Strategic Management Credit Hours: 3 ^{1, 2}
or MGMT 491 - Entrepreneurial Strategic Management Credit Hours: 3 ¹
or MGMT 492 - Management Decision Games Credit Hours: 3 ¹
MKTG 480 - Marketing Management Credit Hours: 3 ¹
QMET 420 - Visual Analytics Credit Hours: 3
QMET 430 - Predictive Analytics Credit Hours: 3

General Elective (3 credit hours)

Choose in consultation with academic advisor.

Marketing (9 credit hours)

6 credit hours may be chosen from 300/400-level MKTG courses ¹
3 credit hours must be chose from 400-level MKTG courses ¹

General Education Curriculum

English (6 cr)	Mathematics (6 cr)	Natural Sciences (9 cr)	Social/Behavioral Sci (6 cr)
ENGL 101 ENGL 102	MATH 103 or MATH 105 and MATH 250	Choose from Gen Ed Course List	ECON 201 and Choose from Gen Ed Course List
History (3 cr)	Fine Arts (3 cr)	Communication (3 cr)	Literature (3 cr)
Choose from Gen Ed Course List	Choose from Gen Ed Course List	Choose from Gen Ed Course List	Choose from Gen Ed Course List

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Marketing, BSBA, Business Analytics Concentration

Freshman Year (33 credit hours)

Fine Arts (3 credit hours)

History (3 credit hours)

Natural Sciences (6 credit hours)

Sophomore Year (30 credit hours)

Written Communication (3 credit hours)

Social/Behavioral Sciences (3 credit hours)

Natural Sciences (3 credit hours)

Communication (3 credit hours)

Junior Year (27 credit hours)

English Literature (3 credit hours)

Senior Year (30 credit hours)

General Elective (3 credit hours)

Marketing (9 credit hours)

General Education Curriculum

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Marketing, BSBA, Business Analytics Concentration

Freshman Year (33 credit hours)

Fine Arts (3 credit hours)

History (3 credit hours)

Natural Sciences (6 credit hours)

Sophomore Year (30 credit hours)

Written Communication (3 credit hours)

Social/Behavioral Sciences (3 credit hours)

Natural Sciences (3 credit hours)

Communication (3 credit hours)

Junior Year (27 credit hours)

English Literature (3 credit hours)

Senior Year (30 credit hours)

General Elective (3 credit hours)

Marketing (9 credit hours)

General Education Curriculum