Apr 25, 2024

2015-2016 Undergraduate and Graduate Academic Catalog

2015-2016 Undergraduate and Graduate Academic Catalog [ARCHIVED CATALOG]

Marketing, B.S.B.A.

CIP Code:	6661 (521401-01)
Total Credit Hours:	120-122
Degree Awarded:	Bachelor of Science in Business Administration
Career Opportunities:	Advertising layout management, physical distribution management, purchasing, retail store management, sales training and a solid foundation for small business ownership

Requirements for Upper Division:

1. Completion of a minimum of 30 semester hours
2. Minimum 2.30 adjusted GPA -and- 2.0 cumulative GPA
3. Earned credit for one general education science course
4. Earned “C” or above in: MATH 105 (or MATH 103 /MATH 104 ),ENGL 102 (or ENGL 115 or ESOL 102 ), ACCT 201 ,ECON 201 (or ECON 300 if taken as non-business major) ECON 202 , UNIV 200 (or INFX 205 )

Freshman Year

Required Courses

UNIV 100 - First Year Seminar 3 Credit(s).
INFX 205 - Information Technology and Data Applications 3 Credit(s).
(Complete INFX 205 or computer proficiency examination before being admitted to Upper Division.)
ACCT 201 - Introduction to Financial Accounting 3 Credit(s). †
ECON 201 - Principles of Economics I 3 Credit(s). †
ENGL 101 - Introduction to Academic Writing 3 Credit(s).
ENGL 102 - Writing and Research About Culture 3 Credit(s).
MATH 103 - Applied College Algebra Fundamentals 3 Credit(s).
and
MATH 104 - Applied College Algebra Fundamentals Practicum 2 Credit(s).
or
MATH 105 - Applied College Algebra 3 Credit(s).

Note:

† Students must earn a “C” or better in each major course and each common body of knowledge (CBK) course.

Electives

Non-business (3 Credits)

HIST (3 Credits)

SCI (6 Credits)

Must be selected from both biological (BIOL), and physical (CHEM, GEOL, PHYS) sciences, with two courses within the same science. If student chooses to take only one biological science, ENVS 150 - Plant Science may be used.

Total: 33-35 Credits

Sophomore Year

Required Courses

ACCT 202 - Introduction to Managerial Accounting 3 Credit(s). †
ECON 202 - Principles of Economics II 3 Credit(s). †
MATH 250 - Survey of Calculus 3 Credit(s).
MKTG 345 - Principles of Marketing 3 Credit(s). †
PHIL 316 - Professional Ethics 3 Credit(s).
QMET 251 - Fundamentals of Business Statistics 3 Credit(s). †

Note:

† Students must earn a “C” or better in each major course and each common body of knowledge (CBK) course.

Electives

Written Communication (3 Credits)

Three hours must be selected from:

ENGL 360 - Advanced Writing 3 Credit(s).
ENGL 365 - Technical Writing 3 Credit(s).
MGMT 304 - Business and Professional Writing 3 Credit(s).

BHSC (3 Credits)

SOCI 100 - General Sociology 3 Credit(s).
SOCI 310 - Minority Groups 3 Credit(s).
PSYC 110 - Introduction to Psychology 3 Credit(s).

SCI (3 Credits)

CMCN (3 Credits)

CMCN 100 - Principles of Human Communication 3 Credit(s).
CMCN 202 - Argumentation and Structured Decision-Making 3 Credit(s). or
CMCN 310 - Public Speaking 3 Credit(s).

Total: 30 Credits

Junior Year

Required Courses

BSAT 303 - Information Systems 3 Credit(s). †
BSAT 382 - Operations Management 3 Credit(s). †
FNAN 300 - Business Finance 3 Credit(s). †
MGMT 320 - Management of Behavior and Organizations 3 Credit(s). †
MKTG 355 - Consumer Behavior 3 Credit(s). †
MKTG 375 - Marketing Research 3 Credit(s). †
MKTG 470 - International Marketing 3 Credit(s).
QMET 352 - Advanced Business Statistics 3 Credit(s).

Note:

† Students must earn a “C” or better in each major course and each common body of knowledge (CBK) course.

Electives

LIT (3 Credits)

Total: 27 Credits

Senior Year

Required Courses

BLAW 310 - The Legal Environment of Business 3 Credit(s). †
MGMT 490 - Strategic Management 3 Credit(s). † (Must be taken in last semester.)
MKTG 480 - Marketing Management 3 Credit(s). †

Electives

Business (6 Credits)

300 or 400 level business elective or other elective approved by department head.

Non-business (3 Credits)

MKTG (9 Credits) †

Must take at least 3 hours at the 400 level.

ARTS (3 Credits)

Three hours must be selected from MUS, VIAR, DANC, or THEA.

Total: 30 Credits

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Marketing, B.S.B.A.

Freshman Year

Required Courses

Note:

Electives

Non-business (3 Credits)

HIST (3 Credits)

SCI (6 Credits)

Total: 33-35 Credits

Sophomore Year

Required Courses

Note:

Electives

Written Communication (3 Credits)

BHSC (3 Credits)

SCI (3 Credits)

CMCN (3 Credits)

Total: 30 Credits

Junior Year

Required Courses

Note:

Electives

LIT (3 Credits)

Total: 27 Credits

Senior Year

Required Courses

Electives

Business (6 Credits)

Non-business (3 Credits)

MKTG (9 Credits) †

ARTS (3 Credits)

Total: 30 Credits

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Marketing, B.S.B.A.

Freshman Year

Required Courses

Note:

Electives

Non-business (3 Credits)

HIST (3 Credits)

SCI (6 Credits)

Total: 33-35 Credits

Sophomore Year

Required Courses

Note:

Electives

Written Communication (3 Credits)

BHSC (3 Credits)

SCI (3 Credits)

CMCN (3 Credits)

Total: 30 Credits

Junior Year

Required Courses

Note:

Electives

LIT (3 Credits)

Total: 27 Credits

Senior Year

Required Courses

Electives

Business (6 Credits)

Non-business (3 Credits)

MKTG (9 Credits) †

ARTS (3 Credits)

Total: 30 Credits