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Nov 23, 2024
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2015-2016 Undergraduate and Graduate Academic Catalog [ARCHIVED CATALOG]
Mass Communication, B.A., Advertising Concentration
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Return to: College of Liberal Arts Departments and Degree Programs
CIP Code: |
H962 (090403-01) |
Total Credit Hours: |
124 |
Degree Awarded: |
Bachelor of Arts |
Career Opportunities: |
Media Advertising - Ad copy writer, advertising production specialist, media planner, account executive, creative director. |
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MODL (7 Credits)
Select a Modern Language with advisor approval; all courses in one foreign language.
- MODL 101 4 Credits.
- MODL 102 3 Credits.
SCI (6 Credits)
Choose three science electives; two must be from the same science; at least one must be from both the biological sciences (BIOL, ENVS 150 ) and from the physical sciences (PHYS, CHEM, GEOL).
MODL (6 Credits)
Select a Modern Language with advisor approval; all courses in one foreign language.
- MODL 201 3 Credits.
- MODL 202 3 Credits. or
- MODL 203 3 Credits.
ENGL (3 Credits)
Choose from:
HIST (6 Credits)
Choose from:
BHSC (3 Credits)
An ENGL minor is recommended for those who want a career in copywriting; a Business minor is recommended for those who want a career in account services. To complete a Business minor without taking additional courses, choose ECON for the BHSC electives, as ECON is considered both a behavioral science and a business discipline. Business minors should include several MKTG courses.
SCI (3 Credits)
Choose three science electives; two must be from the same science; at least one must be from both the biological sciences (BIOL, ENVS 150 ) and from the physical sciences (PHYS, CHEM, GEOL)
Elective (minor) 6 credits
An ENGL minor is recommended for those who want a career in copywriting; a Business minor is recommended for those who want a career in account services. To complete a Business minor without taking additional courses, choose ECON for the BHSC electives, as ECON is considered both a behavioral science and a business discipline. Business minors should include several MKTG courses.
BHSC (3 credits)
An ENGL minor is recommended for those who want a career in copywriting; a Business minor is recommended for those who want a career in account services. To complete a Business minor without taking additional courses, choose ECON for the BHSC electives, as ECON is considered both a behavioral science and a business discipline. Business minors should include several MKTG courses.
CMCN (3 Credits)
Recommended:
HUMN (6 credits)
May be ENGL, HIST, HUMN, MODL or PHIL.
Minor (6 Credits)
An ENGL minor is recommended for those who want a career in copywriting; a Business minor is recommended for those who want a career in account services. To complete a Business minor without taking additional courses, choose ECON for the BHSC electives, as ECON is considered both a behavioral science and a business discipline. Business minors should include several MKTG courses.
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Return to: College of Liberal Arts Departments and Degree Programs
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