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2017-2018 Undergraduate and Graduate Academic Catalog 
    
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2017-2018 Undergraduate and Graduate Academic Catalog [ARCHIVED CATALOG]

Course Descriptions

*LCCN indicates Louisiana Common Course Number.
 

Latin
  

  • LATN 101 - Elementary Latin I

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Prereq: Eligibility for ENGL 101 .
    LCCN: CLTN 1013.
  

  • LATN 102 - Elementary Latin II

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Prereq: LATN 101 .
    LCCN: CLTN 1023.
  

  • LATN 201 - Intermediate Latin I

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Prereq: LATN 102 .
    LCCN: CLTN 2013 / 2023).
  

  • LATN 202 - Intermediate Latin II

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Prereq: LATN 102 .
    LCCN: CLTN 2013 / LCCN: 2023).
  

  • LATN 301 - Survey of Latin Literature I

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Prereq: LATN 202 .
  

  • LATN 302 - Survey of Latin Literature II

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Prereq: LATN 202 .

Library Science
  

  • LBSC 311 - Reference in the School Library

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Introduction to basic bibliographic and reference sources, their selection, evaluation, and use.

    Prereq: EDCI 308 , EDCI 310 .
    Rstr: Education majors only.
  

  • LBSC 312 - Introduction to Classification and Cataloging

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Methods and practice in the classification and cataloging of books and other media.

    Prereq: EDCI 308 , EDCI 310 .
    Rstr: Education majors only.
  

  • LBSC 313 - Administration of the School Library

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Role of the school library in the school program, with emphasis on philosophy and objectives, services to students and faculty, standards, procedures for selection, acquisition and organization of media and total program.

    Prereq: EDCI 308 , EDCI 310 .
    Rstr: Education majors only.
  

  • LBSC 314 - Student Librarianship

    4 Credit(s). 4 Hour(s) Lab. 1 Hour(s) Lecture.

    Practicum providing actual experience in all phases of school library service, Grades K-12.

    Prereq: EDCI 308 , EDCI 310 ., LBSC 308, 310, LBSC 311 , LBSC 312 , LBSC 313 .
    Rstr: Education majors only.

Louisiana Center Health Informatics
  

  • LCHI 207 - Health Data Management Tools

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Fundamental concepts of computer applications in the context of the healthcare industry, including skills development for effective and efficient usage of software applications.

    Prereq: UNIV 200  with a “C” or better.
    Rstr: HIM majors only.
  

  • LCHI 303 - Health Care Information Systems

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Analysis of health care related clinical and administrative information technology and systems to include such topics as : database architecture and design, file structures, data quality, storage, security and retrieval, and the application systems life cycle concepts.

    Rstr: HIM, HSA and Informatics majors only.
  

  • LCHI 465 - Health Workflow Process Analysis and Redesign

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Health workflow process analysis and redesign as a necessary component of complete practice automation, including process validation and change management.

    Rstr: HIM, HSA, and Informatics (Healthcare Concentraction) majors only.
  

  • LCHI 466 - Health Information Technology

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Overview of health information technology systems. Topics include database architecture and design, storage media, disaster recovery, cloud computing, corporate strategic plan, operation improvement planning, information management plan, system development life cycle, project management, information infrastructure, and related topics and concepts.

    Prereq: LCHI 303  with a “C” or better.
  

  • LCHI 470 - Foundations of Electronic Health Records

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Designing, developing, purchasing, implementing and evaluating electronic health records.

    Prereq: LCHI 303  with a “C” or better.
    Coreq: HSA 302  and HSA 305 .
    Rstr: HSA majors only.
  

  • LCHI 471 - HIM Foundations I

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Topics such as healthcare terminology, delivery systems, laws, and regulations.

    Rstr: HIM majors only.
  

  • LCHI 472 - HIM Foundations II

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Diagnostic and procedural coding basics, industry practices, and reimbursement systems.

    Rstr: HIM majors only.
  

  • LCHI 473 - Electronic Health Records I

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Electronic health record systems. Design, development, purchase, implementation, and evaluation.

    Prereq: LCHI 303  or INFX 240  with a grade of “C” or better.
    Rstr: HIM, HSA, and Informatics majors only.
  
  

  • LCHI 475 - Medical Informatics

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Topics in health information technology such as diagnostic imaging and health policymaking.

    Prereq: LCHI 474  or INFX 240  with a grade of “C” or better.
    Rstr: HIM or Informatics majors only.
  

  • LCHI 490 - Health Information Management/Informatics Capstone

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Current and emerging topics in health informatics.

Management

Prerequisites on 400 level MGMT courses not applicable to graduate students. Masters level students must meet MBA foundation course requirements, see Master of Business Administration in the Graduate School section.
  

  • MGMT 200 - Intro to Innovation and Entrepreneurship

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Focuses on introducing students to innovate entrepreneurial practices. Topics include creativity, basics of the entrepreneurial process, and practical entrepreneurial techniques.
  

  • MGMT 230 - Fundamentals

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Study of the administration process by lecture and case method. Emphasis on planning, organizing, controlling and decision making in organizations. (Not applicable towards a degree in Business Administration).

    LCCN: CMGM 2103
    Rstr: Sophomore standing (30 hours)
  

  • MGMT 300 - Organizational Communication

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Foundations, dynamics and application of communication in business organizations. Emphasis on communication audiences, media, and case study.

    Prereq: “C” or better in ENGL 102 .
    Rstr: 2.0 GPA, 30 hours
  

  • MGMT 304 - Business and Professional Writing

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Study of effective business communication techniques, including information gathering, interpreting data, use of computer software, and methods of reporting.

    Prereq: 30 hours with a 2.0 GPA, grade of “C” or better in ENGL 102 .
  

  • MGMT 310 - Fundamentals of Petroleum Industry Management

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Various disciplines within the petroleum industry. A general overview to many career choices.

    Prereq: 30 hours with a 2.0 GPA
  

  • MGMT 320 - Management of Behavior and Organizations

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Study of management fundamentals and concepts by lecture and case method with emphasis on organizational behavior. Includes processes, structure, development of, and behavior in organizations.

    Prereq: 30 hours with a 2.0 GPA
    LCCN: CMGM 3103
  

  • MGMT 327 - Health Care Management

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Management functions applied to health care organizations. Includes relevant topics such as continuous quality improvement, professional bureaucratic structure, strategic alternatives, and cost containment.

    Prereq: “C” or better in MGMT 320 
    Rstr: 2.0 GPA
  

  • MGMT 333 - Introduction to Ebusiness

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Examines the key elements of eBusiness and their potential to transform the way business is conducted.

    Prereq: “C” or better in MGMT 320 
    Rstr: 2.0 GPA
  

  • MGMT 340 - Entrepreneurial Management

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Problems involved in start-up of an organization.

    Prereq: “C” or better in MGMT 320 
    LCCN: CMGM 3513
    Rstr: 2.0 GPA
  

  • MGMT 350 - Behavioral Processes in Organizations

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Study of organizational structure, processes and behavior relative to operating environments through lecture and cases emphasizing all types of organizations.

    Prereq: “C” or better in MGMT 320 
    LCCN: CMGM 4013
    Rstr: 2.0 GPA
  

  • MGMT 365 - Human Resources Management

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Recruitment, selection, training, evaluation, compensation, and development of human resources in organizations.

    Prereq: “C” or better in MGMT 320 
    LCCN: CMGM 3313
    Rstr: 2.0 GPA
  

  • MGMT 375 - Fundamentals of Petroleum Land Management Seminar

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Introduction to the field of land management. Designed to provide a general overview of all aspects of land work.

    Prereq: “C” or better in MGMT 320 
    Rstr: 2.0 GPA
  

  • MGMT 376 - Fundamentals of Petroleum Land Management Seminar II

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Introduction to the field of land management. Designed to provide a review of advanced topics in PLRM.

    Prereq: “C” or better in MGMT 320 , MGMT 375  
  

  • MGMT 380 - Leadership

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Focuses on the nature and theories of leadership with emphasis on leadership skills and effective leadership behavior.

    Prereq: “C” or better in MGMT 320  
    Rstr: 2.0 GPA
  

  • MGMT 390 - Quality Management

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Role of total quality management in organizational performance.

    Prereq: “C” or better in MGMT 320 
    Rstr: 2.0 GPA
  

  • MGMT 398 - Internship in Management

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Supervised work experience in the area of Management.

    Prereq: “C” or better in MGMT 320  
    Rstr: 2.0 GPA, 60 hours
  

  • MGMT 400 - Business and Society

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Focuses on the social, economic, and political forces shaping business; impact of business activity and responsibility on society.

    Prereq: “C” or better in MGMT 320 
    Rstr: 2.0 GPA, 60 hours
  

  • MGMT 410 - Management of Service Organizations

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Operations and management problems peculiar to service organizations, of both a profit and a non-profit nature.

    Prereq: 60 hours with a 2.0 GPA, MGMT 320  with a grade of “C” or better.
  

  • MGMT 415 - Employee Relations

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Studies the labor-relations process, including recognition of unions and negotiation and administration of contracts.

    Prereq: 60 hours with a 2.0 GPA, MGMT 320  and MGMT 365  with a grade of “C” or better.  
  

  • MGMT 425 - Multinational Management

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Focuses on global management concepts and processes.

    Prereq: 60 hours with a 2.0 GPA, MGMT 320  with a grade of “C” or better.
    LCCN: CMGM 4213
    Rstr: If prerequisite not met permission of instructor required.
  

  • MGMT 450 - Social Entrepreneurship

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Focuses on introducing students to ways organizations expand their focus beyond traditional profit generation into the realm of social capital creation. Topics include career paths in social ventures, emerging social enterprises, and social and economic value generation.

    Prereq: MGMT 320  
  

  • MGMT 455 - Management in Technological Organizations

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Management approaches necessary in organizations specializing in engineering and technological innovations. Project management, research and development, industrial marketing and purchasing, and the organizational roles of engineers, technicians, and managers are explored.

    Prereq: 60 hours with a 2.0 GPA, MGMT 320 ,BSAT 303  with a grade of “C” or better.
    Rstr: 12 hours in upper division engineering or advanced technology courses or permission of instructor required.
  

  • MGMT 460 - Seminar

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Studies contemporary topics in management.

    Prereq: 60 hours with a 2.0 GPA, MGMT 320  with a grade of “C” or better.
    Rstr: Permission of department head required.
  

  • MGMT 465 - Advanced Human Resources Seminar

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Review of legal regulations affecting human resources, compensation management, and other current topics in the field of personnel.

    Prereq: 60 hours with a 2.0 GPA, grade of “C” or better in MGMT 365 .
  

  • MGMT 470 - Business Concepts for Health Care

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Investigation of managerial, economic, and financial concepts which influence modern health care. Includes applications specific to nursing.

    Coreq: NURS 440 or permission of instructor required. Same as NURS 470.
  

  • MGMT 475 - Internship in Petroleum Land Management

    3 Credit(s). 6 Hour(s) Lab. 0 Hour(s) Lecture.

    Prereq: “C” or better in MGMT 320  
    Rstr: 2.0 GPA, Senior Standing
  

  • MGMT 484 - Business Plan Creation

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Focuses on understanding, replicating, and creating the various components of a business plan for new ventures. Course focuses on contemporary issues in new venture creation and growth.

    Prereq: “C” or better in MGMT 320 
    Rstr: 2.0 GPA, 60 hours
  

  • MGMT 490 - Strategic Management

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Integration of all areas of Business Administration.

    Prereq: A grade of “C” or better in ECON 201  or ECON 300 , ECON 202 , ACCT 201 , ACCT 202 , QMET 251  or STAT 214 , BLAW 310 , FNAN 300 , MGMT 320 , and MKTG 345 .
    Rstr: 2.0 GPA and only Business majors who have completed a minimum of 102 credit hours; must be taken in last semester of course work.
  

  • MGMT 497 - Independent Study

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Approved business research in areas of the student’s need.

    Prereq: Approval of instructor required.
  

  • MGMT 503 - Management of Organizations and Behavioral Processes

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Management functions, with emphasis on both organizational and behavioral processes.

    Rstr: Graduate student status.
  

  • MGMT 525 - Organizational Behavior and Leadership

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Theory and practices including individual behavior, motivation, group dynamics, organizational structure, quality management, and leadership skills.

    Rstr: Admission to MBA program or permission of MBA Director required.
  

  • MGMT 540 - Corporate Entrepreneurship

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Strategic competencies to develop technology driven entrepreneurship in organizations.

    Prereq: MBA 502  
    Rstr: Admission to MBA program or permission of MBA Director required.
  

  • MGMT 545 - Entrepreneurial Management

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Entrepreneurial behaviors and innovations in both small and large organizations with an emphasis on planning, leading, organizing, and controlling using entrepreneurial techniques. Specific attention is given to demand analysis, to developing the business plan, and to financing sources.
  

  • MGMT 550 - Quality Management

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Application of Total Quality Management concepts to all processes in organizations, with emphasis on continuous quality improvement in the delivery of goods and services.

    Prereq: BSAT 510  
  

  • MGMT 555 - Project Management I

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Fundamentals of project management and the behavioral skills required to efficiently manage a project. Foundation of concepts related to planning, scheduling, controlling, resource allocation, and performance measurement activities required for successful completion of a project.
  

  • MGMT 556 - Project Management II

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Introduction to a variety of concepts and techniques related to project scope, scheduling, and cost control techniques necessary to meet project goals and objectives. Focus on scheduling techniques an overview of budgeting, cost estimating, and cost control techniques.
  

  • MGMT 560 - Operations and Project Management

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Provides students with the fundamental concepts involved in operations and project management. Assess the current state of operations; identify new strategic opportunities for enhancing the operations of an organization’ recognize the key issues involved in the management of operations’ and understand the key challenges of operations management that will have profound impacts on organizations in the future.
  

  • MGMT 565 - Human Resource Management

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    In-depth analysis of the function and administration of the human resource department in the organization, including employee selection, training, development, and planning for intermediate and long term personnel needs.

    Prereq: MGMT 525  
    Rstr: Admission to MBA program or permission of MBA Director required.
  

  • MGMT 580 - Special Topics

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Current issues in management.

    Prereq: MGMT 525  
  

  • MGMT 585 - Management Practicum

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Strategic consultation activities and service-learning opportunities with community businesses and agencies using student teams.

    Rstr: Permission of instructor and MBA director required.
  

  • MGMT 590 - Policy Formulation, Strategy, and Administration

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Capstone course. Emphasis is on integrated application of MBA core courses concepts. Problem analysis and decision making at an integrative level are stressed.

    Prereq: 3.0 GPA with 21 hours completed.
  

  • MGMT 595 - Internship in Business Administration

    1-3 Credit(s). 0 Hour(s) Lab. 1-3 Hour(s) Lecture.

    May be repeated with 1 to 3 hours credit each semester up to 6 credit hours. Supervised work experience.

    Prereq: MBA 502 ,MBA 504  
  

  • MGMT 597 - Directed Individual Study

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Detailed independent graduate level study and research, under faculty direction. A prospectus and the product(s) of the study will become part of the student’s file.

    Rstr: Permission of instructor.

Marketing

Not all courses are offered every semester.
  

  • MKTG 260 - Marketing Fundamentals

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Study of the fundamentals of the marketing process. Emphasis is placed on environmental, behavioral and managerial aspects of Marketing.

    LCCN: CMKT 2003
    Rstr: Not applicable towards a degree in Business Administration; sophomore standing.
  

  • MKTG 270 - Topics in Contemporary Marketing

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Content varies. Marketing in non-business disciplines.

    Formerly Not applicable towards a degree in Business Administration. Sophomore standing. Permission of instructor required.
  

  • MKTG 325 - Special Topics in Marketing

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Contemporary topics in marketing.

    Prereq: MKTG 345  with a grade of “C” or better.
    Rstr: 2.0 GPA, Permission of instructor and Department Head required.
  

  • MKTG 345 - Principles of Marketing

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Emphasis on the identification of target markets and the development and implementation of marketing strategies related to products, channels of distribution, promotion, and pricing.

    LCCN: CMKT 3003
    Rstr: 2.0 GPA, minimum of 30 hours
  

  • MKTG 346 - Honors Principles of Marketing

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Rstr: Honors students or students with 3.2 GPA and permission of instructor required.
  

  • MKTG 347 - Export-Import Marketing

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Fundamentals of exporting and importing including the mechanics of contacting foreign firms, promoting products abroad, contracts and terms of sale, international payments, and the documentation and physical movement of goods.

    Prereq: MKTG 345  with a grade of “C” or better.
    Rstr: 2.0 GPA
  

  • MKTG 350 - Retailing

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Retail store management problems relating to store location, merchandising, inventory planning and control, advertising and display, and store organization.

    Prereq: “C” or better in MKTG 345  and ACCT 201 .
    LCCN: CMKT 3103
    Rstr: 2.0 GPA
  

  • MKTG 355 - Consumer Behavior

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Human behavior relative to consumer decision making including social and psychological theories of human behavior and theories/Models of communication. Students will apply consumer insights in the development of an effective marketing mix.

    Pre/Coreq: MKTG 345  with a “C” or better.

    Rstr: 2.0 GPA
  

  • MKTG 357 - Personal Selling

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Sales strategies and techniques in industrial and consumer sales. Preparation and delivery of sales presentation.

    Pre/Coreq: MKTG 345  with a “C” or better.

    Rstr: 2.0 GPA
  

  • MKTG 360 - Sales Management

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Planning, implementation and control of sales management activities including formulation of objectives and management of sales personnel.

    Prereq: MKTG 345  with a “C” or better
    Rstr: 2.0 GPA
  

  • MKTG 375 - Marketing Research

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Study design, sample selection, data collection, statistical analysis, and interpretation and application of results.

    Prereq: MKTG 345  with a “C” or better.
    Pre/Coreq: QMET 352 .

    Rstr: 2.0 GPA
  

  • MKTG 380 - Promotional Strategy and Management

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Integrated marketing communication theories and methods applied in the design of a comprehensive marketing communication campaign.

    Prereq: MKTG 345  with a “C” or better.
    Rstr: 2.0 GPA
  

  • MKTG 410 - Services Marketing

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Distinguishing features of services as differentiated from tangible products, the magnitude of services marketing, and the implications for marketing management of the transition to a service economy.

    Prereq: MKTG 345  with a “C” or better.
    Rstr: 2.0 GPA
  

  • MKTG 415 - Business-to-Business Marketing

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Emphasis on the marketing of goods and services to manufacturers, intermediaries, other commercial enterprises, governments, and other non-profit institutions for resale to industrial customers or for use in goods and services they produce.

    Prereq: MKTG 345  with a “C” or better.
    Rstr: 2.0 GPA
  

  • MKTG 420 - Marketing Channels

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Structure and functioning of marketing channels; economic, legal, and behavioral problems encountered in wholesaling and retailing institutions; emerging trends in channels.

    Prereq: MKTG 345  with a “C” or better.
    Rstr: 2.0 GPA
  

  • MKTG 425 - Special Topics in Marketing

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Deals with selected contemporary topics in marketing. Topic content will vary and may include such area as legal aspects, marketing models, product management, purchasing management. Course may also be used to offer advanced versions of undergraduate marketing courses presently offered.

    Prereq: MKTG 345  with a grade of “C” or better.
    Rstr: 2.0 GPA. Permission of Instructor or Department Head required.
  

  • MKTG 426 - Supply Chain Management

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Quantitative methods involving the movement and storage of materials and products.

    Prereq: MKTG 345  and QMET 251  both with a “C” or better.
    Rstr: 2.0 GPA
  

  • MKTG 430 - Marketing Practicum

    3 Credit(s). 5 Hour(s) Lab. 0 Hour(s) Lecture.

    Experiential learning addressing organizational marketing challenges.

    Prereq: MKTG 345  with a grade of “C” or better.
    Rstr: 2.0 GPA. Permission of Instructor and Department Head required.
  

  • MKTG 457 - Advanced Professional Selling

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Advanced sales training including management of buyer-seller relationships, advanced selling techniques, understanding customers’ buying processes, and buyer negotiations demonstrated through video-taped role plays.

    Prereq: MKTG 357  with a grade of  “C” or better.
    Rstr: 2.0 GPA
  

  • MKTG 470 - International Marketing

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Foreign market identification, strategies, development, import/export channel design, and promotion and pricing.

    Prereq: MKTG 345  with a grade of “C” or better.
    Rstr: 2.0 GPA
  

  • MKTG 480 - Marketing Management

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Problem areas confronting marketing executives and the administrative practices, strategies, and policies commonly used in dealing with the problems.

    Prereq: MKTG 375  with a “C” or better and a minimum of 12 hours of marketing courses each with a grade of “C” or better.
    Rstr: 2.0 GPA, Marketing majors in last 18 hours of course work.
  

  • MKTG 497 - Directed Individual Study

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Independent study and research under faculty direction.

    Pre/Coreq: MKTG 345  with a grade of “C” or better.

    Rstr: 2.0 GPA. Permission of the Instructor and Department Head required.
  

  • MKTG 498 - Internship in Marketing

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Supervised work experience in the area of Marketing.

    Prereq: minimum of nine hours of marketing courses each with a grade of “C” or better.
    Rstr: 60 hours, 2.2 GPA
  

  • MKTG 524 - Marketing Management

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Provides guidelines for developing marketing plans and programs while emphasizing the application of marketing concepts, tools, and decision making processes.

    Rstr: Admission to MBA program or permission of MBA Director required.
  

  • MKTG 525 - Product Management

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Investigation of the essential components of product management, with emphasis upon the innovation process, methods of new product analysis, strategy formulation, implementation, organization, and control.

    Rstr: Admission to MBA program or permission of MBA Director required.
  

  • MKTG 530 - Customer Relationship Management (CRM)

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Rationale for the pursuit of longer term commercial (or exchange) relationships as a marketing strategy. Examine best practices along with the tools used to manage these relationships.
  

  • MKTG 535 - Contemporary Marketing Issues

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Comprehensive survey of current issues and topics of importance to both firms and society. Individual investigation and reporting emphasized in seminar fashion.

    Rstr: Admission to MBA program or permission of MBA Director required.
  

  • MKTG 550 - Marketing Research

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Introduction to marketing research techniques. Provides knowledge of and experience in formulating marketing research methodology, data collection procedures, data sources, and the interpretation and analysis of quantitative and qualitative material.

    Rstr: Admission to MBA program or permission of MBA Director required.
  

  • MKTG 555 - Consumer Behavior

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Introduces the concepts developed in economics, psychology, sociology, and anthropology and their relationship to consumer behavior. Emphasis is placed on relating behavioral concepts to the marketing mix development.

    Rstr: Admission to MBA program or permission of MBA Director required.
  

  • MKTG 560 - Health Care Marketing

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Management of the interface between the health care provider and its external environment. Formation of marketing strategy, policies and practices that guide the promotion, positioning, and policies on systems, institutional or departmental levels. Specific marketing concepts and tools with an understanding of the variety of marketing applications to the administration of health delivery.

    Rstr: Admission to MBA program or permission of MBA Director required.
  

  • MKTG 570 - Multinational Marketing Management

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Theoretical and empirical materials on multinational marketing, including nature and justification of international trade, analysis of environments faced by multinational firms and formulation of multinational marketing strategy.

    Rstr: Admission to MBA program or permission of MBA Director required.
  

  • MKTG 580 - Special Topics

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Current issues in Marketing or Business Law.
  

  • MKTG 597 - Directed Individual Study

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Detailed independent graduate level study and research, under faculty direction. A prospectus and the product(s) of the study will become part of the student’s file.

    Rstr: Permission of instructor and MBA director required.

Master of Business Administration
  

  • MBA 500 - Survey of Accounting

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    This is a foundation course for the MBA program to acquaint non-business majors with principles, terminology and fundamentals of accounting.

    Rstr: Admission to MBA program, or Graduate Certificate in Bus. Admin., or permission of MBA Director required.
  

  • MBA 501 - Survey of Economics and Survey of Finance

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    This is a foundation course for the MBA program to acquaint non-business majors with principles, terminology and fundamentals of economics and finance.

    Rstr: Admission to MBA program, or Graduate Certificate in Bus. Admin., or permission of MBA Director required.
  

  • MBA 502 - Survey of Management and Survey of Management Information Systems

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    This is a foundation course for the MBA program to acquaint non-business majors with principles, terminology and fundamentals of management and management information systems.

    Rstr: Admission to MBA program, or Graduate Certificate in Bus. Admin., or permission of MBA Director required.
 

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