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2014-2015 Undergraduate and Graduate Academic Catalog 
    
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2014-2015 Undergraduate and Graduate Academic Catalog [ARCHIVED CATALOG]

Course Descriptions


To enroll in any 400-level course, students must be admitted to the Upper Division; to enroll in a 400(G)-level course in which there are graduate students, students must have junior or higher standing.

*LCCN indicates Louisiana Common Course Number.
 

Kinesiology Activity Skills Program
  

  • KNEA 181 - Gymnastics, Floor Exercise and Tumbling

    2 Credit(s). 2 Hour(s) Lab. 1 Hour(s) Lecture.

    For the student who has little or no experience in tumbling and floor exercise. Emphasis on beginning skills and techniques.

  

  • KNEA 200 - Beginning Judo

    2 Credit(s). 2 Hour(s) Lab. 1 Hour(s) Lecture.

    Skill oriented class emphasizing the basic skills used in Japanese Martial Art. Designed for the student who has had no formal instruction in the Martial Arts.

  

  • KNEA 201 - Judo, Intermediate/Advanced

    2 Credit(s). 2 Hour(s) Lab. 1 Hour(s) Lecture.

    Skill and philosophy course designed for the student who has formal instruction in the art of JUDO. Skills and knowledge for next appropriate Belt Rank Test.

    Prereq: KNEA 200  or permission of instructor required.
  

  • KNEA 219 - Racquetball, Beginning/Intermediate

    2 Credit(s). 2 Hour(s) Lab. 1 Hour(s) Lecture.

  

  • KNEA 237 - Scuba, Basic

    2 Credit(s). 2 Hour(s) Lab. 1 Hour(s) Lecture.

    For the student who wants to experience the use of equipment in basic scuba diving. Prepares student to qualify for open water dive. Can be arranged after completion of course.

  

  • KNEA 240 - Self-Defense

    2 Credit(s). 2 Hour(s) Lab. 1 Hour(s) Lecture.

    For the student who has little or no experience in self-defense. Emphasis on basic skills and knowledge essential for defense against an aggressor.

  

  • KNEA 257 - Swimming, Beginning Non-Swimmer

    2 Credit(s). 2 Hour(s) Lab. 1 Hour(s) Lecture.

    For the student who has little or no swimming skills. Emphasis on basic strokes.

  

  • KNEA 258 - Swimming-Fitness

    2 Credit(s). 2 Hour(s) Lab. 1 Hour(s) Lecture.

    For the student who wants to improve fitness through an individualized swimming program. Proper stroke technique and fitness concepts are stressed.

    Prereq: Student should be able to swim a minimum of 25 yds. (crawl) and be comfortable in deep water.
  

  • KNEA 264 - Swimming Instructor

    2 Credit(s). 2 Hour(s) Lab. 1 Hour(s) Lecture.

    Provides instructor training leading to nationally recognized certification upon successful completion.

    Prereq: Swimmer level skills.
  

  • KNEA 265 - Swimming-Lifeguard Training

    2 Credit(s). 2 Hour(s) Lab. 1 Hour(s) Lecture.

    Provides skills and knowledge necessary to assume responsibilities of a lifeguard. Nationally accredited certification upon successful completion.

    Rstr: Swimmer skills or permission of instructor required.
  

  • KNEA 270 - Tae Kwon Do, Beginning

    2 Credit(s). 2 Hour(s) Lab. 1 Hour(s) Lecture.

    For the student who has little or no experience in TAE KWON DO. Basic skills and knowledge essential for yellow belt rank. Emphasis on martial arts philosophy.

  

  • KNEA 273 - Tae Kwon Do, Intermediate/Advanced

    2 Credit(s). 2 Hour(s) Lab. 1 Hour(s) Lecture.

    For the student who has achieved the rank of yellow belt or better. Skills and knowledge for next appropriate Belt Rank Test.

    Prereq: KNEA 270  or permission of instructor required.
  

  • KNEA 275 - Tennis, Beginning

    2 Credit(s). 2 Hour(s) Lab. 1 Hour(s) Lecture.

    For the student who has little or no experience in tennis. Emphasis on basic skills, rules, physical conditioning.

  

  • KNEA 278 - Tennis, Intermediate/Advanced

    2 Credit(s). 2 Hour(s) Lab. 1 Hour(s) Lecture.

    For the student who has working knowledge of rules and basic skills in tennis. Emphasis on refining and enhancing skill technique, strategy, rules, and physical condition.

    Prereq: KNEA 275  or permission of instructor required.
  

  • KNEA 283 - Volleyball, Beginning

    2 Credit(s). 2 Hour(s) Lab. 1 Hour(s) Lecture.

    For the student who has little or no experience in volleyball. Basic skills, knowledge, strategies. Emphasis on skill development, team play.

  

  • KNEA 284 - Intermediate Volleyball

    2 Credit(s). 2 Hour(s) Lab. 1 Hour(s) Lecture.

    For the student who has a working knowledge of rules and basic skills in volleyball. Emphasis on refining and expanding skill technique, strategy, rules and physical conditioning.

  

  • KNEA 290 - Wilderness Adventure Training

    2 Credit(s). 2 Hour(s) Lab. 1 Hour(s) Lecture.

    For the student who wishes to attain knowledge of wilderness camping, equipment, modes of transportation, survival techniques.

  

  • KNEA 295 - Contemporary Physical Activity

    2 Credit(s). 2 Hour(s) Lab. 1 Hour(s) Lecture.

    May be repeated once for credit. Alternate subtitles will appear on student transcripts. Selection of physical activities will vary.

Latin
  

  • LATN 101 - Elementary Latin I

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Prereq: Eligibility for ENGL 101 .
    LCCN: CLTN 1013.
  

  • LATN 102 - Elementary Latin II

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Prereq: LATN 101 .
    LCCN: CLTN 1023.
  

  • LATN 201 - Intermediate Latin I

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Prereq: LATN 102 .
    LCCN: CLTN 2013 / 2023).
  

  • LATN 202 - Intermediate Latin II

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Prereq: LATN 102 .
    LCCN: CLTN 2013 / LCCN: 2023).
  

  • LATN 301 - Survey of Latin Literature I

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Prereq: LATN 202 .
  

  • LATN 302 - Survey of Latin Literature II

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Prereq: LATN 202 .

Library Science
  

  • LBSC 311 - Reference in the School Library

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Introduction to basic bibliographic and reference sources, their selection, evaluation, and use.

    Prereq: EDCI 308 , EDCI 310 .
  

  • LBSC 312 - Introduction to Classification and Cataloging

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Methods and practice in the classification and cataloging of books and other media.

    Prereq: EDCI 308 , EDCI 310 .
  

  • LBSC 313 - Administration of the School Library

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Role of the school library in the school program, with emphasis on philosophy and objectives, services to students and faculty, standards, procedures for selection, qcquisition and organization of media and total program.

    Prereq: EDCI 308 , EDCI 310 .
  

  • LBSC 314 - Student Librarianship

    4 Credit(s). 4 Hour(s) Lab. 1 Hour(s) Lecture.

    Practicum providing actual experience in all phases of school library service, Grades K-12.

    Prereq: EDCI 308 , EDCI 310 ., LBSC 308, 310, LBSC 311 , LBSC 312 , LBSC 313 .

Louisiana Center Health Informatics
  

  • LCHI 207 - Data and Project Management Systems in Healthcare Organizations

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Fundamental concepts of computer applications in the context of the healthcare industry, including skills development for effective and efficient usage of software applications.

    Prereq: UNIV 200  with a “C” or better.
  

  • LCHI 303 - Health Care Information Systems

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Analysis of health care related clinical and administrative information technology and systems to include such topics as : database architecture and design, file structures, data quality, storage, security and retrieval, and the application systems life cycle concepts.

    Prereq: CMPS 207  orLCHI 207  with a “C” or better.
  

  • LCHI 465 - Health Workflow Process Analysis and Redesign

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Health workflow process analysis and redesign as a necessary component of complete practice automation, including process validation and change management.

    Rstr: HIM, HSA, and Informatics (Healthcare Concentraction) majors only.
  

  • LCHI 470 - Foundations of Electronic Health Records

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Designing, developing, purchasing, implementing and evaluating electronic health records.

    Prereq: LCHI 303  with a “C” or better.
    Rstr: Non-majors only.
  

  • LCHI 471 - Him Foundations I

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Topics such as healthcare terminology, delivery systems, laws, and regulations.

    Rstr: Non-HIM majors.
  

  • LCHI 472 - Him Foundations II

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Diagnostic and procedural coding basics, industry practices, and reimbursement systems.

    Rstr: Non-HIM majors.
  

  • LCHI 473 - Electronic Health Records I

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Electronic health record systems. Design, development, purchase, implementation, and evaluation.

    Prereq: HIM 303 with “C” or better.
  

  • LCHI 474 - Electronic Health Records II

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Prereq: LCHI 473  with a “C” or better.
  

  • LCHI 475 - Medical Informatics

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Topics in health information technology such as diagnostic imaging and health policymaking.

Management

To register for a Management course numbered 300 and above, a B. I. Moody III College of Business Administration student must be in Upper Division and must meet required course prerequisites. Students in other colleges must be in Upper Division.

Prerequisites on 400 level MGMT courses not applicable to graduate students. Masters level students must meet MBA foundation course requirements, see Master of Business Administration in the Graduate School section.
  

  • MGMT 230 - Fundamentals

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Study of the administration process by lecture and case method. Emphasis on planning, organizing, controlling and decision making in organizations. (Not applicable towards a degree in Business Administration).

    Rstr: Sophomore standing.
  

  • MGMT 300 - Organizational Communication

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Foundations, dynamics and application of communication in business organizations. Emphasis on communication audiences, media, and case study.

  

  • MGMT 304 - Business and Professional Writing

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Study of effective business communication techniques, including information gathering, interpreting data, use of computer software, and methods of reporting.

    Prereq: BSAT 205  or ability to use word processing software.
  

  • MGMT 310 - Fundamentals of Petroleum Industry Management

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Various disciplines within the petroleum industry. A general overview to many career choices.
  

  • MGMT 320 - Management of Behavior and Organizations

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Study of management fundamentals and concepts by lecture and case method with emphasis on organizational behavior. Includes processes, structure, development of, and behavior in organizations.

  

  • MGMT 327 - Health Care Management

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Management functions applied to health care organizations. Includes relevant topics such as continuous quality improvement, professional bureaucratic structure, strategic alternatives, and cost containment.

    Prereq: MGMT 320  or MGMT 230 .
  

  • MGMT 333 - Introduction to Ebusiness

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Examines the key elements of eBusiness and their potential to transform the way business is conducted.

    Prereq: MGMT 320  or MGMT 230 .
  

  • MGMT 340 - Entrepreneurial Management

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Problems involved in start-up of an organization.

    Prereq: MGMT 320  or MGMT 230 .
    Rstr: If prerequisites not met permission of instructor required.
  

  • MGMT 350 - Behavioral Processes in Organizations

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Study of organizational structure, processes and behavior relative to operating environments through lecture and cases emphasizing all types of organizations.

    Prereq: MGMT 320  or MGMT 230 .
  

  • MGMT 365 - Human Resources Management

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Recruitment, selection, training, evaluation, compensation, and development of human resources in organizations.

    Prereq: MGMT 320  or MGMT 230 .
  

  • MGMT 375 - Fundamentals of Petroleum Land Management Seminar

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Introduction to the field of land management. Designed to provide a general overview of all aspects of land work.

    Rstr: Junior standing in PLRM or permission of the instructor required.
  

  • MGMT 376 - Fundamentals of Petroleum Land Management Seminar II

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Introduction to the field of land management. Designed to provide a review of advanced topics in PLRM.

    Prereq: MGMT 375  or permission of instructor required.
  

  • MGMT 380 - Leadership

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Focuses on the nature and theories of leadership with emphasis on leadership skills and effective leadership behavior.

    Prereq: MGMT 320  or MGMT 230 .
  

  • MGMT 390 - Quality Management

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Role of total quality management in organizational performance.

    Prereq: MGMT 320  or MGMT 230  with a grade of “C.”
    Rstr: If prerequisites not metpermission of instructor required.
  

  • MGMT 398 - Internship in Management

    3 Hour(s) Lecture.

    Supervised work experience in the area of Management.

    Rstr: Upper Division, junior standing, 2.5 GPA.
  

  • MGMT 400 - Business and Society

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Focuses on the social, economic, and political forces shaping business; impact of business activity and responsibility on society.

    Prereq: MGMT 320  or MGMT 230 .
    Rstr: If prerequisite not met permission of instructor required.
  

  • MGMT 410 - Management of Service Organizations

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Operations and management problems peculiar to service organizations, of both a profit and a non-profit nature.

    Prereq: MGMT 320 .
  

  • MGMT 415 - Employee Relations

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Studies the labor-relations process, including recognition of unions and negotiation and administration of contracts.

    Prereq: MGMT 320  or MGMT 230 .
  

  • MGMT 425 - Multinational Management

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Focuses on global management concepts and processes.

    Prereq: MGMT 320  or MGMT 230 .
    Rstr: If prerequisite not met permission of instructor required.
  

  • MGMT 455 - Management in Technological Organizations

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Management approaches necessary in organizations specializing in engineering and technological innovations. Project management, research and development, industrial marketing and purchasing, and the organizational roles of engineers, technicians, and managers are explored.

    Rstr: 12 hours in upper division engineering or advanced technology courses or permission of instructor required.
  

  • MGMT 460 - Seminar

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Studies contemporary topics in management.

    Rstr: Permission of department head required.
  

  • MGMT 465 - Advanced Human Resources Seminar

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Review of legal regulations affecting human resources, compensation management, and other current topics in the field of personnel.

    Prereq: MGMT 365 .
  

  • MGMT 470 - Business Concepts for Health Care

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Investigation of managerial, economic, and financial concepts which influence modern health care. Includes applications specific to nursing.

    Coreq: NURS 440 or permission of instructor required. Same as NURS 470.
  

  • MGMT 475 - Internship in Petroleum Land Management

    3 Credit(s). 6 Hour(s) Lab. 0 Hour(s) Lecture.

    Rstr: Senior standing in PLRM; cumulative 2.0 average or permission of instructor required.
  

  • MGMT 490 - Strategic Management

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Integration of all areas of Business Administration.

    Prereq: All Common Body of Knowledge courses except for ACCT 333 , BSAT 303 , BSAT 382 , and courses that fulfill the international business requirement (ACCT 426 , ECON 415 , FNAN 412 , MGMT 425 , or MKTG 470 ).
    Rstr: Business majors in last semester of course work.
  

  • MGMT 497 - Independent Study

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Approved business research in areas of the student’s need.

    Prereq: MGMT 320  and approval of instructor required.
  

  • MGMT 503 - Management of Organizations and Behavioral Processes

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Management functions, with emphasis on both organizational and behavioral processes.
  

  • MGMT 525 - Organizational Behavior and Leadership

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Theory and practices including individual behavior, motivation, group dynamics, organizational structure, quality management, and leadership skills.

    Prereq: MBA 502  or equivalent
  

  • MGMT 540 - Corporate Entrepreneurship

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Strategic competencies to develop technology driven entrepreneurship in organizations.

    Prereq: MBA 502 
  

  • MGMT 550 - Quality Management

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Application of Total Quality Management concepts to all processes in organizations, with emphasis on continuous quality improvement in the delivery of goods and services.
  

  • MGMT 565 - Personnel Administration

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    In-depth analysis of the function of the personnel department in the organization and administration of the human resources, including employee selection, training, development, and planning for intermediate and long term personnel needs.

    Prereq: MBA 502 
  

  • MGMT 580 - Special Topics

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Current issues in management.

  

  • MGMT 585 - Management Practicum

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Strategic consultation activities and service-learning opportunities with community businesses and agencies using student teams.

    Rstr: Permission of instructor and MBA director required.
  

  • MGMT 590 - Policy Formulation, Strategy, and Administration

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Capstone course. Emphasis is on integrated application of MBA core courses concepts. Problem analysis and decision making at an integrative level are stressed.

    Rstr: Must be taken in the semester in which all degree requirements are fulfilled.
  

  • MGMT 595 - Internship in Business Administration

    1-3 Credit(s).

    May be repeated with 1 to 3 hours credit each semester up to 6 credit hours. Supervised work experience.
  

  • MGMT 597 - Directed Individual Study

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Detailed independent graduate level study and research, under faculty direction. A prospectus and the product(s) of the study will become part of the student’s file.

    Rstr: Permission of instructor and MBA director required.

Marketing

To register for Marketing courses numbered 300 and above, students must be in Upper Division and must meet course prerequisite. Not all courses are offered every semester.
  

  • MKTG 260 - Marketing Fundamentals

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Study of the fundamentals of the marketing process. Emphasis is placed on environmental, behavioral and managerial aspects of Marketing.

    Rstr: Not applicable towards a degree in Business Administration; sophomore standing.
  

  • MKTG 270 - Topics in Contemporary Marketing

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Content varies. Marketing in non-business disciplines.

    Formerly Not applicable towards a degree in Business Administration. Sophomore standing. Permission of instructor required.
  

  • MKTG 325 - Special Topics in Marketing

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Contemporary topics in marketing.

    Prereq: MKTG 345  with a grade of “C” or better.
    Rstr: Permission of instructor required.
  

  • MKTG 345 - Principles of Marketing

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Emphasis on the identification of target markets and the development and implementation of marketing strategies related to products, channels of distribution, promotion, and pricing.

  

  • MKTG 346 - Honors Principles of Marketing

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Rstr: Honors students or students with 3.2 GPA and permission of instructor required.
  

  • MKTG 347 - Export-Import Marketing

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Fundamentals of exporting and importing including the mechanics of contacting foreign firms, promoting products abroad, contracts and terms of sale, international payments, and the documentation and physical movement of goods.

    Prereq: MKTG 345  with a minimum grade of “C”.
  

  • MKTG 350 - Retailing

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Retail store management problems relating to store location, merchandising, inventory planning and control, advertising and display, and store organization.

    Prereq: MKTG 260  with minimum grade of “C”or MKTG 345  with a minimum grade of “C”; ACCT 201 .
  

  • MKTG 355 - Consumer Behavior

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Human behavior relative to consumer decision making including social and psychological theories of human behavior and theories/Models of communication. Students will apply consumer insights in the development of an effective marketing mix.

    Prereq: For non-business majors MKTG 260  with minimum grade of “C”.
    Pre/Coreq: For business majors MKTG 345  with a minimum grade of “C”
  

  • MKTG 360 - Sales Management

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Planning, implementation and control of sales management activities including formulation of objectives and management of sales personnel.

    Prereq: MKTG 260  with a minimum grade of “C” or MKTG 345  with a minimum grade of “C”.
  

  • MKTG 370 - Personal Selling

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Sales strategies and techniques in industrial and consumer sales. Preparation and delivery of sales presentation.

    Pre/Coreq: MKTG 260  with a minimum grade of “C” or MKTG 345  with a minimum grade of “C”.
  

  • MKTG 375 - Marketing Research

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Study design, sample selection, data collection, statistical analysis, and interpretation and application of results.

    Prereq: MKTG 260  with minimum grade of “C”, or MKTG 345  with a minimum grade of “C”
    Pre/Coreq: QMET 252 .
  

  • MKTG 380 - Promotional Strategy and Management

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Integrated marketing communication theories and methods applied in the design of a comprehensive marketing communication campaign.

    Prereq: MKTG 260  with minimum grade of “C” or MKTG 345  with a minimum grade of “C”.
  

  • MKTG 398 - Internship in Marketing

    3 Hour(s) Lecture.

    Supervised work experience in the area of Marketing.

    Rstr: Upper Division, junior standing, 2.5 GPA. Completed a minimum of nine hours of marketing courses each with a minimum grade of “C”.
  

  • MKTG 410 - Services Marketing

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Distinguishing features of services as differentiated from tangible products, the magnitude of services marketing, and the implications for marketing management of the transition to a service economy.

    Prereq: MKTG 345  with a minimum grade of “C”.
  

  • MKTG 415 - Business-to-Business Marketing

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Emphasis on the marketing of goods and services to manufacturers, intermediaries, other commercial enterprises, governments, and other non-profit institutions for resale to industrial customers or for use in goods and services they produce.

    Prereq: MKTG 345  with a minimum grade of “C”.
  

  • MKTG 420 - Marketing Channels

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Structure and functioning of marketing channels; economic, legal, and behavioral problems encountered in wholesaling and retailing institutions; emerging trends in channels.

    Prereq: MKTG 345  with a minimum grade of “C”.
  

  • MKTG 425 - Special Topics in Marketing

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Deals with selected contemporary topics in marketing. Topic content will vary and may include such area as legal aspects, marketing models, product management, purchasing management. Course may also be used to offer advanced versions of undergraduate marketing courses presently offered.

    Rstr: Permission of instructor required.
  

  • MKTG 426 - Supply Chain Management

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Quantitative methods involving the movement and storage of materials and products.

    Prereq: MKTG 345 ; QMET 251  both with a grade of “C” or better.
  

  • MKTG 430 - Marketing Practicum

    3 Credit(s). 5 Hour(s) Lab. 0 Hour(s) Lecture.

    Experiential learning addressing organizational marketing challenges.

    Prereq: MKTG 345  with a minimum grade of “C”.
    Rstr: Permission of instructor requied.
  

  • MKTG 470 - International Marketing

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Foreign market identification, strategies, development, import/export channel design, and promotion and pricing.

    Prereq: MKTG 260  with a minimum grade of “C” or 345 with minimum grade of “C”.
  

  • MKTG 480 - Marketing Management

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Problem areas confronting marketing executives and the administrative practices, strategies, and policies commonly used in dealing with the problems.

    Prereq: MKTG 375  with a minimum grade of “C” and a minimum of 12 hours of marketing courses each with a minimum grade of “C”.
    Rstr: Marketing majors in last 18 hours of course work.
  

  • MKTG 497 - Directed Individual Study

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Independent study and research under faculty direction.

    Rstr: Permission of the instructor and department head required.
  

  • MKTG 498 - Internship in Marketing

    3 Hour(s) Lecture.

    Supervised work experience in the area of Marketing.

    Rstr: Upper Division, junior standing, 2.5 GPA. Completed a minimum of nine hours of marketing courses each with a minimum grade of “C”.
  

  • MKTG 524 - Marketing Management

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Provides guidelines for developing marketing plans and programs while emphasizing the application of marketing concepts, tools, and decision making processes.

    Prereq: MBA 503  or equivalent is required
  

  • MKTG 525 - Product Management

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Investigation of the essential components of product management, with emphasis upon the innovation process, methods of new product analysis, strategy formulation, implementation, organization, and control.

    Prereq: MBA 503 
  

  • MKTG 535 - Contemporary Marketing Issues

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Comprehensive survey of current issues and topics of importance to both firms and society. Individual investigation and reporting emphasized in seminar fashion.

    Prereq: MBA 503 
  

  • MKTG 550 - Marketing Research

    3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

    Introduction to marketing research techniques. Provides knowledge of and experience in formulating marketing research methodology, data collection procedures, data sources, and the interpretation and analysis of quantitative and qualitative material.

    Prereq: MBA 503 
 

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