Mar 02, 2024  
2013-2015 Undergraduate and Graduate Academic Catalog 
    
2013-2015 Undergraduate and Graduate Academic Catalog [ARCHIVED CATALOG]

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CMCN 340 - Advertising Creative Strategy I


3 Credit(s). 0 Hour(s) Lab. 3 Hour(s) Lecture.

Principles of creativity, strategy, copy writing and visualization in advertising; copy and script writing for print and electronic media; basic visualization for print media ads and electronic media storyboards.

Prereq: CMCN 212 , CMCN 330 , or permission of the instructor required.



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