MKTG 480 - Marketing Management

3 Credit Hour(s) 3 Lecture Hour(s) 0 Lab Hour(s)

Problem areas confronting marketing executives and the administrative practices, strategies, and policies commonly used in dealing with the problems.

Prereq: MKTG 375 with a grade of “C” or better and a minimum of 12 hours of marketing courses each with a grade of “C” or better
Rstr: Marketing majors in last 18 hours of course work.