Apr 19, 2024  
2020-2021 Undergraduate and Graduate Academic Catalog 
    
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2020-2021 Undergraduate and Graduate Academic Catalog [ARCHIVED CATALOG]

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CMCN 330 - Advertising Strategy & Practice

3 Credit Hour(s)
3 Lecture Hour(s) 0 Lab Hour(s)
General Education Core Curriculum: Communication

Examines advertising history, theory, ethics and professional fields, strategies, and techniques including digital, social and traditional media forms, discusses strategic planning, formative and evaluation research, creative processes and media relations/selection.

Prereq: CMCN 220  or permission of instructor.


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