Dec 26, 2024  
2020-2021 Undergraduate and Graduate Academic Catalog 
    
Catalog Navigation
  Catalog Home
  About the University
  Colleges & Curriculum Pages
  Undergraduate & Graduate Degrees
  Undergraduate Minors
  General Education Courses
  Course Descriptions
  Undergraduate Studies
  Graduate School
  Policies
  Programs & Services
  Academic Administration
  My Catalog
HELP
2020-2021 Undergraduate and Graduate Academic Catalog [ARCHIVED CATALOG]

Add to Catalog (opens a new window)

CMCN 330 - Advertising Strategy & Practice

3 Credit Hour(s)
3 Lecture Hour(s) 0 Lab Hour(s)
General Education Core Curriculum: Communication

Examines advertising history, theory, ethics and professional fields, strategies, and techniques including digital, social and traditional media forms, discusses strategic planning, formative and evaluation research, creative processes and media relations/selection.

Prereq: CMCN 220  or permission of instructor.


Add to Catalog (opens a new window)