CMCN 435G - Media Planning & Account Service

3 Credit Hour(s)

3 Lecture Hour(s) 0 Lab Hour(s)
General Education Core Curriculum: Communication

Strategic media relations, planning and advertising media buying, account management and service; develops analytical skills; applies advertising research to professional practice and evaluates media related to markets and publics.

Prereq: CMCN 220 or permission of instructor.