Apr 20, 2024  
2020-2021 Undergraduate and Graduate Academic Catalog 
    
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2020-2021 Undergraduate and Graduate Academic Catalog [ARCHIVED CATALOG]

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CMCN 435G - Media Planning & Account Service

3 Credit Hour(s)
3 Lecture Hour(s) 0 Lab Hour(s)
General Education Core Curriculum: Communication

Strategic media relations, planning and advertising media buying, account management and service; develops analytical skills; applies advertising research to professional practice and evaluates media related to markets and publics.

Prereq: CMCN 220  or permission of instructor.


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