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May 02, 2024
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HMGT 433 - Tourism and Hospitality Marketing 3 Credit Hour(s)
3 Lecture Hour(s) 0 Lab Hour(s)
Examination of the marketing process as applied to hospitality and tourism management organizations. The role of marketing as part of a tourism and hospitality organization’s strategic plans and the design and delivery of marketing components for a hospitality business based on customer services to achieve guest satisfaction and competitive distinctiveness.
Rstr: Completion of 60 hours.
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